COURSE NUMBER: MBA 296-1*, this
course is cross-listed with EWMBA
COURSE TITLE: Corporate Innovation
UNITS OF CREDIT: 2 Units
INSTRUCTOR: Jack Caouette
E-MAIL ADDRESS: Jack@JCaouette.com
CLASS WEB PAGE LOCATION (HTTP URL): Innovation.JCaouette.com
MEETING DAY(S)/TIME: Tuesday,
6-9:30pm, 10 weeks of meetings over a 12-week period.
PREREQUISITE(S): None
CLASS
FORMAT: A mixture of lectures and class discussions, case studies, and guest
speakers.
REQUIRED READINGS: Dealing With
Darwin by Geoffrey Moore. Other readings will be assigned, including several
case studies.
BASIS FOR FINAL GRADE: Class
discussion (20%), case write-ups (20%), analysis of two reading assignments
(20%) and final project (40%)
ABSTRACT OF COURSE'S CONTENT AND
OBJECTIVES:
This is a course in corporate entrepreneurship. Increasingly companies are
facing a much more competitive environment and they must compete on a global
scale. They must innovate to survive and prosper. There is plenty of innovation
and new business creation happening in most industries, but much of the effort
is wasted and most innovation fails. The objective of this course is to help
students understand the nature of why this happens, and assist students in
developing the skills needed to manage the process of developing new businesses
and products within an existing organization. We will explore the nature of the
entrepreneurial spirit, how corporate culture can affect new business
development efforts, and how innovation must reflect the type of business and
the business’ position in its life cycle. The course emphasis will be on
leadership and what it takes to move an organization toward the implementation
of new business ideas, services and products. Using cases we will look at how
some organizations have succeeded and how others have failed. Several guest
speakers will share their experiences dealing with the challenges related to
these activities. The major deliverable for the course will be a team project
providing students with an opportunity to employ many of the topics we have
discussed in a real-life situation.
BIOGRAPHICAL SKETCH:
John B. (Jack) Caouette is Chairman of Channel
Capital Group, a European-based credit derivative products company. He was Vice
Chairman of MBIA Insurance Corporation, Founder, Chairman, President and CEO of
Capital Markets Assurance Corporation and CapMAC
Holdings, and Senior Vice President and General Manager, the Foreign Exchange
& Money Market Division, Continental Grain Company. He joined Citibank
after graduating from the Haas School in 1970 and started and ran a number of
financial businesses for Citibank during the period 70’s and 80’s. He has
worked and lived in Asia and in London. He is lead author of Managing Credit
Risk: The Great Challenge for the Global Financial
Markets, originally published by John Wiley & Sons in 1998 and a new
edition, which will be published in May 2008.