COURSE NUMBER: MBA291A.1

COURSE TITLE: Speaking as a Leader

UNITS OF CREDIT: 2

PLEASE NOTE: Because of the unique nature of this course, attendance at all lectures and labs is required.  In the initial three weeks of the semester (during the Haas add/drop period), you must attend the first class meeting and at least one additional full class.* After the initial three weeks, only one excused absence is allowed. If you miss two classes over the course of the semester, your grade will be no better than a C. Except with special permission from the instructor, if you miss three classes you will fail the course.

*Under extraordinary circumstances, a meeting with an instructor may be arranged in lieu of attendance at the first meeting.

INSTRUCTORS: Spring 2002

Lecturer: Terry Pearce

Lab Instructors: Terry Pearce and Sharon Landes

Guest Instructors: Peter Alduino and Jeff Rosenthal

EMAIL:
terry@terrypearce.com, shlandes@attbi.com, peter@bridgegroup.com, jeffreyr@bwinc.com

DAY/TIME: Monday, 1:00-4:00 PM

REQUIRED READING:

Leading Out Loud, Pearce
More Than Words, Cuomo

Selected readings in class.

RECOMMENDED READING: Clicks and Mortar, Pottruck/Pearce

CONTENT AND OBJECTIVES:

This course is a leadership course, designed to teach a method, give examples, and provide an experience of creating and communicating as an authentic leader of change. The foundation theory of the course is that innovation and collaboration require commitment rather than compliance; and that leadership is therefore becoming more personal and more public.

Deciding to lead requires far more than merely telling people what you think or feel. It requires a level of emotional intelligence that allows a leader to reflect on his or her own behaviors,traits and skills and to deploy them in a way that inspires others to contribute from their own passion and conviction.

This is not a course in public speaking or presentation skills. However, in realizing the objectives of the course, each student is required to create a leadership message that conveys both competence and trustworthiness, based on the application of three principles:

Discover What Matters: What does the leader believe in? How does a leader relate his/her values to change initiatives in the workplace?

Finding Voice: How can the leader create and deliver communication that is both clear and deep, that gives rise to inspiration in him/herself
and others?

Connecting with Others: What devices are effective in messages that elicit the responses of commitment and a desire for partnership?

Message topics are the students' own choice, based on their life experiences and deep interest. Participants will develop messages around those topics that reflect both clarity and depth, both objective purpose and subjective meaning. Each topic is explored for its metaphorical or direct implication in the world of business.

The course does provide a structure that forces students to ask questions of themselves and to develop a complete effective communication. We then explore and practice dialogue with a model for eliciting an authentic response from others. Those who take the class should be willing to do critical thinking around a particular topic, write for clarity (not for grade!), practice in front of others, listen and adapt to feedback, and give constructive criticism of peers. Throughout the course, each person will work to refine one message, stressing the elements that work to
provide conviction in yourself and others.

Biographical Sketches:

Terry Pearce

Terry Pearce has been a lecturer in communication and leadership at the Haas School for the past 10 years. He is the founder of Leadership Communication, a leadership coaching firm, and consults with high-level business, community and political leaders. His first book, "Leading Out Loud," was published by Jossey-Bass in 1996 and was hailed by Executive Summaries as "one of the best books on speaking ever written." He collaborated on an executive training course based on the book with The Tom Peters Company.

His latest work, "Clicks and Mortar, Passion-Driven Growth in an Internet-Driven World," was a collaboration with David Pottruck, Co-CEO of Charles Schwab and Co., and was called "the best handbook for success in the Internet world," by the New York Times. It made the best-seller lists of The New York Times, Business Week, and The Wall Street Journal.

He is currently a Senior Vice President of Executive Communication and a Fellow with Schwab. He is also a guest lecturer at the London Business School.

Mr. Pearce's background includes 15 years as a manager and executive with IBM as well as a five-year tenure in private diplomacy in the Soviet Union during the Reagan Administration. He has conducted a number of international consulting assignments. He holds a B.S. degree in Business with a minor in Religious Philosophy from Linfield College in Oregon. He was Founding Director of The Partnership for a Drug-Free California, a Director of the Healthy Cities Project in the Institute for Social Change at U.C. Berkeley, and in 1989, ran across the United States as a member of Transcon, '89.

Sharon F. Landes

Sharon F. Landes is an organizational development consultant, working independently and in collaboration with other professionals. She has maintained a close affiliation with Tom Peters Company as a senior consultant. Prior to her consulting practice Sharon was Vice President of Human Resources Planning and Development for First Interstate Bank of California and held senior positions at Citicorp, New York and California Federal.

Sharon focuses on leadership, ethics, diversity, and group process work as a consultant, trainer and designer. She combines the breadth of her subject matter expertise and the depth of her skills as a facilitator to bring a consultative approach to training and a trainer's discipline to consulting based in an appreciation for business reality and for the human challenges business people face.

Sharon has been privileged to work with executives, management and staff at such distinguished companies as Levi Strauss & Company, Citicorp, Unocal, Charles Schwab & Company, US Bancorp, Fujitsu Computer Products of America, PacifiCare, the J. Paul Getty Trust, Pacific Bell Interactive Media, the U.S. Army Panama, Bank of America, West LA VA Medical Center, Mattel, the Bay Area School Reform Collaborative, the GAP, Visa USA, Proxicom, Xilinx, Royal Caribbean Cruise Lines, The National Geographic Society, Allied Irish Bank and the San Francisco Unified School District. Her work has been instrumental within the context of large-scale strategic initiatives, intact work group effectiveness, and individual development. Sharon is committed to promoting a blend of good values, good relationships, and good business.

Sharon has also been on the faculty of the Haas Graduate School of Business at the University of California, Berkeley. She served as a lecturer and coach in the area of leadership communication, working with second year MBA's to help them personalize a platform for authentic, values based leadership.

Sharon's business activities are complemented by her affiliation with some exciting community based organizations. She is an avid participant in "dialogue circles" and has served as a member of the Board of the Center for Dialogic Communication; a nonprofit dedicated to transformation through collective inquiry. She has also served on the Advisory Council of Women and Youth Supporting Each Other (WYSE), a nonprofit organization founded and operated by college women working with middle school and high school girls in the areas of self determination, esteem, and self respect.

Sharon has a BA in Theater Arts from Brandeis University, with additional studies in psychology at the University of Pittsburgh. She is a native of Pittsburgh, Pennsylvania and currently lives with Ben in Berkeley, California.... by way of Boston, Vicenza-Italy, New York City, and Los Angeles. When she isn't in a hotel or an airport she enjoys hiking, gardening - digging in the dirt and puttering with the plants - and spoiling her two cats, Lilly and Polly.

Peter Alduino

Peter Alduino is President of Bridge Group, a Bay-Area based consulting practice providing executive coaching and facilitation committed to transforming organizations by building the communications and leadership talents of the individuals who create, nurture, grow and lead them.

Peter has been a lecturer in Leadership Communications at the University of California - Berkeley, Haas School of Business for the past three years, and has served as a faculty member at the Center for Executive Development. In addition, he is an associate with Leadership Communication, BlessingWhite, Inc., and  tompeterscompany!

Peter has a passion for and significant depth in coaching managers, individually and in teams, in leadership communications and leadership skills. He conducts seminars worldwide based on the research and thinking of Terry Pearce, author of Leading Out Loud and Clicks and Mortar, and Jim Kouzes and Barry Posner, authors of The Leadership Challenge. Peter also provides individual executive coaching, solidly grounded with proven 360° behavioral diagnostic tools such as the Leadership Practices Inventory developed by Kouzes and Posner.

Before founding The Bridge Group, Peter held the position of Principle with The Tom Peters Group. He has also held the position of Managing Partner with ODI (Organizational Dynamics, Inc.). Peter began his career in 1982 Boston as an investment banker.

Peter has worked with executive teams at the Panama Canal Commission, Consumers Energy, and Del Monte Foods, Charles Schwab and Company, Informix, Sun Microsystems.

He has also worked with senior managers at: Bank of America, Visa International, Agilent Technologies, ArrayComm, Quest, Xilinx, Unilever, Chevron, Landor Associates, The Fletcher Challenge (New Zealand), Perkin Elmer (Applied Biosystems), Alza Corporation, Unocal Indonesia Company, and Lawrence Livermore National Laboratories.

Peter holds an MBA from the Amos Tuck School of Business Administration at Dartmouth College and received his B.A. magna cum laude from Bowdoin College.  He was named a 1980 Luce Scholar by the Henry Luce Foundation.

Jeff Rosenthal

Mr. Rosenthal has taught Leading Out Loud at Haas four times over the last four years. His organization has recently partnered with Terry Pearce to deliver the "Clicks & Mortar" and "Leading Out Loud" training processes to companies throughout the United States and Europe.

Jeff is the Western Region Vice President for BlessingWhite, Inc., a Princeton, N.J. based international training and consulting firm specializing in leadership and career development. He manages and oversees BlessingWhite's operations in the Western United States.

Mr. Rosenthal's background includes previous positions as the Director of Business Development at Watson Wyatt, and Senior Account Manager at The Forum Corporation. He started his career in business development at IBM. He has worked with clients that include: Oracle Corporation, Kaiser Permanente, The Gap, Sun Microsystems, Levi Strauss, Advanced Micro Devices, and PG&E.

Mr. Rosenthal holds an M.B.A. from The Anderson School at UCLA and received his B.A. from Whitman College. He also is a board member of Summer Search, a leading Bay Area non-profit serving high potential, low income high school students.