COURSE NUMBER: EWMBA248A-1* Cross listed with full-time MBA

COURSE TITLE: Supply Chain Management

UNITS OF CREDIT: 3 Units

INSTRUCTOR: Kessinger

E-MAIL ADDRESS: colin@e2eanalytics.com

CLASS WEB PAGE LOCATION (HTTP URL): TBD

MEETING DAY/TIME: Monday, 6:00-9:30pm

PREREQUISITES: EWMBA204

CLASS FORMAT: Mix of lectures, case discussions and applications

REQUIRED READINGS:

BASIS FOR FINAL GRADE: Case study write-ups, class participation, problem sets, exam

ABSTRACT OF COURSE'S CONTENT:
Supply Chain Management involves the flows of materials and information among all of the firms that contribute value to a product, from the source of raw materials to end customers. Elements of supply chain management have been studied and practiced for some time in marketing, logistics, and operations management. However, they are rarely executed in an integrated fashion. We will attempt to integrate these different perspectives to develop a broad understanding of how to manage a supply chain.

The course objectives are to develop modeling skills and to provide new concepts and problem-solving tools that are applicable to the design and planning of supply chains. This course will extend your understanding of well-known strategies (such as risk pooling and collaborative planning) by introducing the real-world challenges that companies face in implementing them. By the end of the course, you should have developed an appreciation for the challenges in applying state-of-the-art supply chain theory and have extended your abilities to use analytical tools to design and optimize a supply chain.

SAMPLE TOPICS / EXERCISES / CASES COVERED

INTRODUCTION: OVERVIEW OF SUPPLY CHAIN MANAGEMENT
Managing Supply Chain Inventory: Pitfalls and Opportunities

COORDINATION AND SPEED IN DEMAND MANAGEMENT
Lee, Padmanabhan and Whang, “The Bullwhip Effect in Supply Chains”
Renault Inc. Case Study
Supply Chain Risk Management
Assessing Uncertainty: Almanac “Test”
Vendor Managed Inventory: Barilla SpA (A) Case Study

SOURCING STRATEGY / OFF-SHORING / OUTSOURCING
Solectron case
Mattel Inc: Vendor Operations in Asia
Outsourcing Game

SUPPLY CHAIN ANALYTICS TOOLS AND PROCESSES
Network Design
Forecasting and S&OP
Inventory optimization

MANUFACTURING/MARKETING INTERFACE
Design for Variety
Tenko Automotive Systems, Inc.
Mass Customization
National Bicycle Industrial Co. Case Study

BIOGRAPHICAL SKETCH:
Colin Kessinger has over a decade-long track-record as a supply chain innovator and counselor to senior procurement, manufacturing, and marketing executives. Over his career his work has focused on the application of quantitative techniques to forecasting, inventory and capacity planning, risk management, supply chain flexibility, and strategic contract design. He has also taught graduate level courses at the University Michigan School of Business (Ross) and the Management Science and Engineering Department at Stanford University.

Colin has consulted extensively in the capital equipment, hi-tech, electronics, telecommunications, office equipment, food, and automotive sectors. He also co-founded Vivecon Corporation to commercialize a risk-management framework for managing demand and supply uncertainty. This framework was an outgrowth of his research as an Assistant Professor of Operations at the University of Michigan, where he focused on supply chain flexibility and contract design. As a result of this work, he holds several patents in the area of Supply Chain Risk Management.

Colin holds B.Sc. and M.E. degrees in Operations Research and Industrial Engineering from Cornell University, and a Ph.D. in Industrial Engineering and Engineering Management from Stanford University.