COURSE NUMBER: EWMBA 200P.2A

COURSE TITLE: Fundamentals of Design Thinking

UNITS OF CREDIT: 1 unit

LEAD INSTRUCTORS: Clark Kellogg & Dave Rochlin (Note: an extended teaching team of design thinking practitioners will also be actively involved in course delivery)

E-MAIL ADDRESS: kellogg@berkeley.edu / drochlin@haas.berkeley.edu

CLASS WEB PAGE LOCATION: bCourses

PREREQUISITE(S): None

CLASS FORMAT: Readings, hands-on learning, active coaching, peer learning.

REQUIRED READINGS: TBD

BASIS FOR FINAL GRADE:

50% homework assignments and presentations

25% attendance

25% participation in sessions

ABSTRACT OF COURSE'S CONTENT AND OBJECTIVES:

Fundamentals of Design Thinking is designed for students in both Full Time and Evening & Weekend MBA programs. The course introduces the Design Thinking mindset, and supports it with tools, processes and strategies to solve business problems using a non-traditional creative problem-solving approach. Rooted in the formal disciplines of design, the course works with core principles of creativity, discovery, curiosity, deferred judgment, process discipline and positive human collaboration. Students will gain experience using the design thinking process through hands-on learning, reading and team-based collaborative projects and activities. These tools provide a necessary balance to linear and convergent methods, and we will establish a common language and approach that will support and guide Haas MBAs through the more ambiguous challenges that they will face in both in the latter parts of their MBA program, and as they advance in their careers.

BIOGRAPHICAL SKETCH:

Clark Kellogg has been a pioneer in the field of Design Thinking for 30 years. Trained as an architect, Kellogg has practiced architecture, product design and strategy design. He taught first in the architecture school and then at Haas since 2001. Today, Clark teaches MBA and undergraduate courses in creativity, design thinking and innovation practices. In addition to Fundamentals of Design Thinking, his other new Haas course, launched this year, is “The Creativity Lab!” which is currently taught in the Full Time MBA program and the Haas undergraduate program.

Prior to coming to Berkeley, Clark was a Principal of State Street Global Advisors – the investment management arm of State Street Corporation – where he built and ran the “State Street Innovation and Communications Lab” – the first financial services innovation lab in the US. During the 80’s and 90’s he built and ran his own design and strategy firm in NYC. Returning to the Bay Area in 1994, Clark ran brand strategy and marketing functions at Pentagram Design and Chong Partners Architecture. In 2004, Clark joined Collective Invention, Innovation for the Common Good®, which worked on social innovation projects in education, sustainable futures and nuclear disarmament.

Today, he is a founding partner and co-creator of big – the Berkeley Innovation Group, serving companies, NGOs and governments. Clark is also a practicing studio artist. In 2017, he created a work of art every day in his “365 Daily Art Project” published on Instagram (@clarkkellogg).

Married, with children and grandchildren, Clark lives with his wife in Berkeley, CA where he sails boats and rides motorcycles for relaxation and fun.

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Dave Rochlin is both a professional faculty member and the Executive Director of the Innovation, Creativity and Design Practice at UC Berkeley-Haas – a multifaceted program that includes Haas@Work, EW|WE Innovate, corporate roundtables, design sprints, and the core design thinking courses. As the ED, his role is to forge partnerships with corporations and innovation agencies, develop projects and courses, and keep Berkeley on the leading edge of innovation and design best practices. As an instructor, he’s been a multiple “club six” member, and a campus-wide faculty teaching fellow.

Outside of Haas, Dave is an innovation and organizational consultant, as well as a social entrepreneur focused on market-based approaches to social/environmental issues. He has worked with dozens of Fortune 1000 companies, and coached thousands of students and executives to use design thinking tools and frameworks to solve problems, work more collaboratively, and develop innovative solutions to issues of performance and growth. He writes and speaks frequently on human centered design, innovation, and responsible business.

Dave is also a former CMO and COO, with an extensive background in technology, consumer products, and strategy consulting before becoming a “pracademic”. He has helped to build, grow, and eventually sell businesses to Hollywood Video and Earthlink, and placed companies on both the Deloitte 50 and INC 500 lists. He was also previously a professional faculty member in the Executive MBA program at St Mary’s, where he developed and taught the technology and ebusiness strategy course, and published a well-regarded textbook on technology and innovation strategy