COURSE NUMBER: E278-5* Cross Listed

COURSE TITLE: Managing Intellectual Property

UNITS OF CREDIT: 3

INSTRUCTOR: Patrick Sullivan Jr.

E-MAIL ADDRESS: patrick@icmgroup.com

CLASS WEB PAGE LOCATION (HTTP URL):

MEETING DAY(S)/TIME: Tuesdays, 6-9:30

PREREQUISITE(S): NONE

CLASS FORMAT: Lecture, company speakers

REQUIRED READINGS: Textbook, Reader

BASIS FOR FINAL GRADE:
Midterm Group project, 1/3 grade
Final Group project, 2/3 grade

ABSTRACT OF COURSE'S CONTENT AND OBJECTIVES:
Intellectual Property has become an essential legal and business tool for companies across the world to protect their ideas and to create business opportunity. Moreover, managing intellectual property well is a complex and cross-functional activity that requires strategy, organization design, valuation, invention, law and commercialization expertise. This course is designed to introduce managers to the many facets of IP management, and to introduce the context for driving value in the enterprise. Guest speakers include Vice Presidents and managers from well-known companies who will introduce their company programs and explore how IP is best managed for value.

BIOGRAPHICAL SKETCH:
Patrick H. Sullivan Jr., Partner, ICMG
Mr. Sullivan has been involved with the field of intellectual capital management since 1990, performing strategic, data and economic analyses for litigation, economic and technology firms. In his role as a partner at ICMG, he is responsible for the intellectual asset portfolio management and analysis practices as well as the ICMG e-services initiatives. He has prior experiences with Hewlett-Packard as the Internet Channel Development Manager, where he built HP's North American channel strategy for computer products sold across the Internet. Mr. Sullivan has conducted economic and financial analyses requiring complex data sets, including custom built data analysis tools. He is also an active presenter with the Licensing Executives Society and publishes several articles per year in the field of intellectual capital management. He holds an undergraduate degree in Applied Mathematics from the University of California, San Diego, and an MBA from the Haas School of Business at the University of California, Berkeley.