COURSE
NUMBER: MBA298A.1B
Please note that there is no drop/add period for
this course.
COURSE
TITLE: International Business Development:
Start-ups
UNITS
OF CREDIT: 2 units (in the fall students will also receive 1 additional unit of
credit)
FACULTY
MENTOR: Judy Hopelain
E-MAIL
ADDRESSES: jahopelain@berkeley.edu
CLASS
WEB PAGE LOCATION: http://bcourses.berkeley.edu
MEETING
DAY(S)/TIME: Thursdays, 8:00 – 11:00 – Spring B (March 15 to end of
semester)
PREREQUISITE(S):
First-year full-time MBA students only.
Students must be available from May
12 - June 1, 2018 to travel for work in the field. No exceptions will be
granted.
There are no regular class
meetings in the fall. However, students must participate in the
day-long IBD Conference on Friday, September 14, 2018. The only exception for
missing the fall IBD Conference is for those students going on exchange.
CLASS
FORMAT: Mix of lectures, exercises, and group work
BASIS
FOR FINAL GRADE: Assignments, participation, and final project
ABSTRACT
OF COURSE'S CONTENT AND OBJECTIVES:
The purpose of this course is to
provide students with a cutting-edge experiential learning course that prepares
them to solve real-world business problems and emphasizes innovative leader
skills in international settings. This course fulfills the applied innovation
requirement for the MBA.
By
the end of the course, students will have:
·
learned and refined
consulting skills;
·
developed insights into
another culture;
·
applied the business
principles learned in core classes to a real-world global setting;
·
developed industry knowledge
in a focused area;
·
worked in a dynamic team environment.
The
IBD course is divided into four sections. The “Start-up” section will consist
of four projects from a variety of business sectors and
companies/organizations, which are all start-ups. All four IBD sections will meet together
during the same class period.
Before
being assigned to a project, students will be asked to rank four IBD projects
included in the “Start-up” section. Project assignments will be based on student
preferences, project needs, and client wishes. Every effort will be made to
balance these (sometimes) competing priorities.
BIOGRAPHICAL
SKETCH:
Judy Hopelain has been a member of the Haas Marketing Group’s
professional faculty since Spring 2011. She started
out teaching UGBA162, Brand Management & Strategy in the Undergraduate
program and has since added Principles of Marketing, UGBA106, and the Marketing
Module of Principles of Business, UGBA10. Judy is also the Undergraduate
Faculty Advisor for Marketing.
In addition to
teaching, Judy is an experienced management consultant and continues to serve
clients across industries. She started her consulting career at The Boston
Consulting Group, where she worked across the global economy. Her experience there
included extensive work for the World Bank in Mexico’s textiles and apparel
supply chain to prepare domestic manufacturers for the elimination of trade
barriers. Judy spent 7 years at BCG, another 7 in Accenture’s Strategy
Practice, and 5 years at Prophet Brand Strategy. She has also held leadership
roles in specialty retail at Patagonia and Illuminations, and now serves
clients at her own consulting firm, Pure Gravy LLC, and through her partnership
with Brand Amplitude LLC.
Judy is a graduate of UC
Davis and the University of Michigan where she earned a Bachelor’s Degree in
Political Science/Public service and a Master’s Degree in Public Policy,
respectively. She and her husband have two kids and two dogs, and live in Mill
Valley.