COURSE NUMBER: MBA298A.1B

 

Please note that there is no drop/add period for this course.

 

This is an Applied Innovation elective and has a co-requisite core course: MBA200P Problem-Finding, Problem Solving. If you enroll and have not completed MBA200P, PFPS will be added to your schedule after the Add/Drop period.

 

COURSE TITLE: International Business Development:  Retail and Consumer Products

 

UNITS OF CREDIT: 2 units (in the fall students will also receive 1 additional unit of credit)

 

LEAD INSTRUCTOR: Kristi Raube, Executive Director, International Business Development Program

 

FACULTY MENTOR:  Judy Hopelain

 

E-MAIL ADDRESSES: jahopelain@berkeley.edu

 

CLASS WEB PAGE LOCATION: http://bcourses.berkeley.edu

 

MEETING DATES: Spring B only, 3/16-5/4

 

PREREQUISITE(S): First-year full-time MBA students only.

 

Students must be available from May 13 - June 2, 2017 to travel for work in the field. No exceptions will be granted.

 

There are no regular class meetings in the fall. However, students must participate in the day-long IBD Conference on Friday, September 15, 2017. The only exception for missing the fall IBD Conference is for those students going on exchange.

 

CLASS FORMAT: Mix of lectures, exercises, and group work

  

BASIS FOR FINAL GRADE: Assignments, participation, and final project

 

ABSTRACT OF COURSE'S CONTENT AND OBJECTIVES:

The purpose of this course is to provide students with a cutting-edge experiential learning course that prepares them to solve real-world business problems and emphasizes innovative leader skills in international settings. This course fulfills the applied innovation requirement for the MBA.

By the end of the course, students will have:

·         learned and refined consulting skills;

·         developed insights into another culture;

·         applied the business principles learned in core classes to a real-world global setting;

·         developed industry knowledge in a focused area;

·         worked in a dynamic team environment.

The IBD course is divided into four sections. The “Retail and Consumer Products” section will consist of four projects from a variety of business sectors and companies/organizations, all focused on Retail and Consumer Products. All four IBD sections will meet together during the same class period.

 

Before being assigned to a project, students will be asked to rank four IBD projects included in the “Retail and Consumer Products” section. Project assignments will be based on student preferences, project needs, and client wishes. Every effort will be made to balance these (sometimes) competing priorities.

 

BIOGRAPHICAL SKETCH: 

Judy Hopelain has been a member of the Haas Marketing Group’s professional faculty since Spring 2011. She started out teaching UGBA162, Brand Management & Strategy in the Undergraduate program and has since added Principles of Marketing, UGBA106, and the Marketing Module of Principles of Business, UGBA10. Judy is also the Undergraduate Faculty Advisor for Marketing.

 

In addition to teaching, Judy is an experienced management consultant and continues to serve clients across industries. She started her consulting career at The Boston Consulting Group, where she worked across the global economy. Her experience there included extensive work for the World Bank in Mexico’s textiles and apparel supply chain to prepare domestic manufacturers for the elimination of trade barriers. Judy spent 7 years at BCG, another 7 in Accenture’s Strategy Practice, and 5 years at Prophet Brand Strategy. She has also held leadership roles in specialty retail at Patagonia and Illuminations, and now serves clients at her own consulting firm, Pure Gravy LLC, and through her partnership with Brand Amplitude LLC.

 

Judy is a graduate of UC Davis and the University of Michigan where she earned a Bachelor’s Degree in Political Science/Public service and a Master’s Degree in Public Policy, respectively. She and her husband have two kids and two dogs, and live in Mill Valley.