COURSE NUMBER: MBA298A.1B
Please note that there is no drop/add
period for this course.
This is an Applied Innovation
elective and has a co-requisite core course: MBA200P Problem-Finding, Problem
Solving. If you enroll and have not completed MBA200P, PFPS will be added to
your schedule after the Add/Drop period.
COURSE TITLE: International Business
Development: Retail and Consumer
Products
UNITS OF CREDIT: 2 units (in the fall
students will also receive 1 additional unit of credit)
LEAD INSTRUCTOR: Kristi Raube, Executive Director, International Business
Development Program
FACULTY MENTOR: Judy Hopelain
E-MAIL
ADDRESSES: jahopelain@berkeley.edu
CLASS WEB PAGE LOCATION: http://bcourses.berkeley.edu
MEETING DATES: Spring B only, 3/16-5/4
PREREQUISITE(S): First-year full-time MBA
students only.
Students must be available from May
13 - June 2, 2017 to travel for work in the field. No exceptions will be
granted.
There are no regular class meetings in
the fall. However, students must participate in the day-long IBD
Conference on Friday, September 15, 2017. The only exception for missing the
fall IBD Conference is for those students going on exchange.
CLASS FORMAT: Mix of lectures, exercises,
and group work
BASIS FOR FINAL GRADE: Assignments, participation,
and final project
ABSTRACT OF COURSE'S CONTENT AND
OBJECTIVES:
The purpose of this course is to provide
students with a cutting-edge experiential learning course that prepares them to
solve real-world business problems and emphasizes innovative leader skills in
international settings. This course fulfills the applied innovation requirement
for the MBA.
By the end of the course, students will
have:
·
learned and
refined consulting skills;
·
developed insights
into another culture;
·
applied the
business principles learned in core classes to a real-world global setting;
·
developed industry
knowledge in a focused area;
·
worked in a
dynamic team environment.
The IBD course is divided into four
sections. The “Retail and Consumer Products” section will consist of four
projects from a variety of business sectors and companies/organizations, all
focused on Retail and Consumer Products. All four IBD sections will meet
together during the same class period.
Before being assigned to a project,
students will be asked to rank four IBD projects included in the “Retail and
Consumer Products” section. Project assignments will be based on student
preferences, project needs, and client wishes. Every effort will be made to
balance these (sometimes) competing priorities.
Judy Hopelain has been a member
of the Haas Marketing Group’s professional faculty since Spring
2011. She started out teaching UGBA162, Brand Management & Strategy in the
Undergraduate program and has since added Principles of Marketing, UGBA106, and
the Marketing Module of Principles of Business, UGBA10. Judy is also the
Undergraduate Faculty Advisor for Marketing.
In addition to teaching, Judy is an experienced management
consultant and continues to serve clients across industries. She started her
consulting career at The Boston Consulting Group, where she worked across the
global economy. Her experience there included extensive work for the World Bank
in Mexico’s textiles and apparel supply chain to prepare domestic manufacturers
for the elimination of trade barriers. Judy spent 7 years at BCG, another 7 in
Accenture’s Strategy Practice, and 5 years at Prophet Brand Strategy. She has
also held leadership roles in specialty retail at Patagonia and Illuminations,
and now serves clients at her own consulting firm, Pure Gravy LLC, and through
her partnership with Brand Amplitude LLC.
Judy is a graduate of UC Davis and the University of Michigan where she
earned a Bachelor’s Degree in Political Science/Public service and a Master’s
Degree in Public Policy, respectively. She and her husband have two kids and
two dogs, and live in Mill Valley.