COURSE NUMBER: MBA296.1
This course is cross-listed
with the EWMBA Program
Please note that there is no
add/drop period for this course. Do not bid on it unless you are fully
committed as you will not be able to drop the course if your bid is successful.
COURSE TITLE: Haas@Work
UNITS OF CREDIT: 3
INSTRUCTOR: Clark Kellogg and Dave
Rochlin
E-MAIL ADDRESS: clark@haas.berkeley.edu; drochlin@haas.berkeley.edu
CLASS WEB PAGE LOCATION: http://haasatwork.berkeley.edu
MEETING DAY(S)/TIME: Wednesday,
6:00-9:30 PM
PREREQUISITE(S): MBA200P – Problem
Finding, Problem Solving
CLASS FORMAT: Mixture of lecture, group
work/breakouts, and client deliverable meetings
REQUIRED READINGS: Project specific
info, course reader, and text book
BASIS FOR FINAL GRADE: Project work,
team performance, class participation, reflection paper
ABSTRACT OF COURSE'S CONTENT AND
OBJECTIVES:
Haas@Work is a unique and popular project based course, offering
students an opportunity to work with a very select group of prominent
companies, to address significant business innovation challenges. During the
term, teams of students develop recommendations to address a growth or
innovation issue impacting the performance of one of the participating
companies. Students follow a proven innovation methodology which includes
insight development, concept generation, business modeling, and
pilot/experimentation design. The teams work closely with company executives
during all phases of the work, and the strongest recommendations are typically
added to the client's business roadmap for implementation, often with the help
of some of the students from the course.
Please contact Susan Miller in the Haas
@ Work program office (smiller@haas.berkeley.edu)
or check the program website (http://haasatwork.berkeley.edu)
for information on spring clients.
Along the way, students develop tools
that will help them think more innovatively, and better approach the ambiguous
strategic challenges that they will encounter in their careers. These tools
include analyzing industry trends and competitive space, challenging
established industry practices, identifying core competences, uncovering unmet
customer needs, developing business and economic models, and designing
experiments and pilots to test these ideas in the marketplace.
Important notes:
· Student project preference is taken into account in building
project teams, and while we have a 90+% success rate in accommodating student
interests, there is a chance you will not get assigned to your top choice.
· For each project, there will be 3-4 formal client
workshops/presentations outside of normal Wednesday evening class hours, in
addition to the normal outside work and coordination needed to manage your
client, the deliverables, and your team responsibilities.
· Once assigned a project, you will be required to sign an NDA and
IP waiver
BIOGRAPHICAL SKETCH:
CLARK KELLOGG
Clark focuses his work around hybrid uses of design strategy in communication, new media, organizational leadership, and facility design and planning. He began his career as an architect. His first real job was in the Design Arts Program of the National Endowment for the Arts where he helped launch a program of designers-in-residence in K-12 schools across the country. Shortly afterwards he moved to NYC and began working for architecture firms. As a project architect he realized that his clients needed something the firm did not offer: deep understanding and compassionate communication. Thus began his own firm, Kellogg Communication + Design in New York, working for a magical balance of dance and theater companies on one hand, and Fortune 500 corporations on the other. These included Paul Taylor, Merce Cunningham, Bill T Jones/Arnie Zane, The Performing Garage, The American Dance Festival, Lincoln Center, Carnegie Hall, American Express, IBM, MasterCard, Nabisco, MTV, and more. In this phase of his career, Kellogg continued to use design thinking to solve an ever-widening scope of strategic issues for his clients.
Wanting to see if his ideas about communication + design could be applied to whole organizations, he sold his firm and became the Chief Creative Officer of The Nature Company responsible for product development, store design, catalogs, brand and marketing. Before long, Clark was asked to join State State Global Advisors (SSgA) - the largest investment management firm in the world. There, he became the first designer to sit on the Executive Committee of a Fortune 500 company. Kellogg continued to explore the communication + design landscape by creating the SSgA Innovation and Communication Lab which grew to be a 100+ person brand, communication and marketing studio located in three global sites and serving countries on five continents.
Escaping the investment world mostly intact, Kellogg began teaching what he had learned about design + communication at his alma mater, the UC Berkeley Department of Architecture while also directing brand strategy at Pentagram Design in San Francisco. In time, Kellogg began a small consulting practice where he could leverage the power of design + communication in the service of social design and environmental justice. Continuously seeking deeper understanding, Kellogg became a CEO coach, a master facilitator, a communications trainer and a writer. Today, these skills enhance the effectiveness of his work in three design disciplines: architecture, product design, and graphic design. Recognizing that great leaders, teams, and organizations choose to live in a powerful story, Clark has developed a highly innovative methodology for helping people build and tell seductive and compelling stories as a means of building identity and accomplishing goals.
In 2007, Clark became a Collective Invention partner. Today, Clark continues to teach, write and speak about design + communication. With his many years of experience, his insights into organizational communications and his ability to distill clarity from chaos are recognizable in the many forms of his work. Clark earned degrees in Environmental Design and Architecture at UC Berkeley and CCNY. He lives in Berkeley, California, where he and his wife Christina Kellogg, have raised two pretty-much grown children. Kellogg has been an avid sailor since he was nine years old.
DAVE ROCHLIN
As executive director of the Haas @ Work Program, Dave helps develop and teach several of Haas’ the school's popular and unique corporate innovation/experiential learning courses, including the Haas@Work Innovation Course, PFPS, and MPAR. Recent course project partners include HP, SAP, Charles Schwab, PayPal, Panasonic, Dow Chemical, Del Monte Foods, Abbott Diabetes Care, US Bank, and Safeway.
Dave also spent several years as an adjunct faculty member for the graduate business program at St. Mary's College, and is the author of a graduate level textbook on technology and innovation strategy called “Hunter or Hunted: Technology, Innovation, and Competitive Strategy" (Thomson/Cengage 2005). Previously, Dave held key executive-level positions with several early internet pioneers, helping to build, grow and eventually sell these businesses, and to place companies on both the Deloitte 50 and INC 500 lists. His earlier background also includes brand management, business development, and management consulting, with Del Monte, Nielsen, and Deloitte.
As a consultant, Dave’s client work focuses primarily on strategy, innovation, business model revision, due diligence on acquisition targets, and socially responsible business/supply chain design, typically at the senior executive level. Dave earned his MBA at the JL Kellogg Graduate School of Management at Northwestern (With Distinction), and his B.S. from the Haas School at U.C. Berkeley.
He is also active with several nonprofits, including The International Tropical Conservation Fund, ClimatePath, and The Lindsay Wildlife Museum.