COURSE
NUMBER: MBA296.1
This course
is cross-listed with the EWMBA Program
COURSE
TITLE: Haas@Work
UNITS OF
CREDIT: 3
INSTRUCTOR:
Pierre Loewe
E-MAIL
ADDRESS: ploewesf@gmail.com
CLASS WEB
PAGE LOCATION: http://haasatwork.berkeley.edu
MEETING
DAY(S)/TIME: Wednesday, 6:00-9:30 PM
PREREQUISITE(S):
MBA296 – Problem Finding, Problem Solving
CLASS
FORMAT: Mixture of lecture, group work/breakouts, and client deliverable meetings
REQUIRED
READINGS: Project specific info, course reader, and text book
BASIS FOR
FINAL GRADE: Project work, team performance, class participation, reflection
paper
ABSTRACT OF
COURSE'S CONTENT AND OBJECTIVES:
Haas@Work is a unique and popular project based course, offering students
an opportunity to work with a very select group of prominent companies, to
address significant business innovation challenges. During the term, teams of
students develop recommendations to address a growth or innovation issue
impacting the performance of one of the participating companies. Students
follow a proven innovation methodology which includes insight development,
concept generation, business modeling, and pilot/experimentation design. The
teams work closely with company executives during all phases of the work, and
the strongest recommendations are typically added to the client's business
roadmap for implementation, often with the help of some of the students from
the course.
Please contact
Susan Miller in the Haas @ Work program office (smiller@haas.berkeley.edu)
or check the program website (http://haasatwork.berkeley.edu) for information on Fall clients.
Along the
way, students learn approaches and tools that will help them think more
innovatively, and better approach the ambiguous strategic challenges that they
will encounter in their careers. These tools include analyzing industry trends
and competitive space, challenging established industry practices, identifying
core competences, uncovering unmet customer needs, developing business and
economic models, and designing experiments and pilots to test these ideas in
the marketplace.
Important
notes:
· Student project preference is taken into account in building
project teams, and while we have a 90+% success rate in accommodating student
interests, there is a chance you will not get assigned to your top choice.
· For each project, there will be 3-4 formal client
workshops/presentations outside of normal Wednesday evening class hours, in
addition to the normal outside work and coordination needed to manage your
client, the deliverables, and your team responsibilities.
· Once assigned a project, you will be required to sign an NDA and
IP waiver
BIOGRAPHICAL
SKETCH:
Pierre Loewe
is a strategy, organization and innovation expert with over thirty years
business experience in North America, Europe, Asia, Australia and Africa. He
has worked as a coach and consultant to senior management, as a marketing
executive, and as an executive program designer and teacher. Pierre currently
teaches innovation in the MBA program at the Haas School of Business at
Berkeley, and Business Strategy in the Executive MBA program at San Francisco
State University. Previously, Pierre co-founded Strategos,
a leading global strategic innovation consulting firm chaired by best-selling
author and strategy guru Gary Hamel. His consulting experience also includes
being a Senior Vice President at Gemini Consulting and at its predecessor
company the MAC Group, and working as a project manager for McKinsey &
Company.
Pierre also
served as Director of Marketing for Salomon/North America, the leading sports
equipment manufacturer, and worked as a lecturer in strategy implementation in
the Fully Employed MBA program at UCLA. He has authored multiple articles on
global strategy, strategic innovation and marketing strategy in a variety of
publications and been a speaker on strategic innovation at many industry and
company meetings.
Pierre holds
an MS in Management from the Sloan School of Management at MIT, a BS in
Engineering from the Ecole Nationale
Superieure des Mines de Paris, and a BA in Economics
from the Faculte de Droit et des Sciences Economiques de
Paris. He is bilingual in English and French and has consulted and taught in
both languages.