COURSE NUMBER: MBA296.11
This course is
dual-listed with the Evening-Weekend MBA Program.
COURSE TITLE: Unlocking
Digital Innovation in Healthcare
UNITS OF CREDIT:
1 unit
INSTRUCTOR:
Kimberly MacPherson
E-MAIL ADDRESS: kmacpherson@berkeley.edu
MEETING
DAY(S)/TIME: March 4 and March 18 from 9AM to
5PM.
Please note the
unusual format of this course, which meets all day on two
Sundays. You must attend both sessions in their entirety in order to
earn a passing grade.
PREREQUISITE(S): NONE.
CLASS FORMAT: The
two all-day class sessions will include a mixture of lecture, cases and
interactive exercises. Students will be required to advance a team
project in between the 1st and 2nd sessions and come prepared to
present efforts. Additional subject matter expertise will be offered
by outside guest experts from the digital health and VC sectors
REQUIRED READINGS:
No textbook. Mix of cases and publicly available reports and
journal articles and posted to bCourses as resources. Students with
limited familiarity with digital health and/or the solution areas they
typically target will be provided with suggested pre-reads prior to the class
start
BASIS FOR FINAL GRADE: Mix
of participation/attendance, case submission, and team project
CAREER FIELD: This
course is useful for anyone who wants to design/develop, evaluate or engage
with the digital health sector. Could be from the entrepreneur lens,
funder or stakeholders/buyers in the more traditional healthcare sectors
(delivery, plan, pharma/device, consumer)
ABSTRACT OF COURSE'S
CONTENT AND OBJECTIVES: This two-day course will
provide insight in to the ways that health and healthcare are changing due to
the entry of a myriad of digital and connected health solutions, as well as
innovation in key service models. We will explore the drivers behind this
surge of innovation, enumerate the main issues being targeted for “disruption”
and consider how each key stakeholder (health system, physician, payer, patient/consumer) is reacting. What is the role for
the rapidly evolving role of FDA as a regulator for this type of innovation and
what type of evidence will various stakeholders require to implement, pay for,
prescribe, engage in these new solutions?
A
key part of this course will be evaluating examples of innovative solutions
across a range of categories including: consumer engagement, wearables,
platform/data analytics, clinical/biomedical workflow, payer/provider
administration and population health management. We will look at current
trends that are emerging around where start-ups and investors are focusing and
what areas seem to be most popular. Teams will be asked to address a
strategic issue facing a local digital therapeutic company (likely Omada Health
or Proteus Health) and present analysis, make recommendations.
BIOGRAPHICAL SKETCH:
Kimberly MacPherson, MBA/MPH is a Haas alum (1994) and
currently the Executive Director, Health Management - Haas School of
Business. She is also the Program Director, Health Policy and Management
at the School of Public Health and Co-Director for the Berkeley Center for
Health Technology (BCHT). At
BCHT, Ms. MacPherson conducts research in health system
strategy, digital health and on coverage and adoption around biotech and
medical device. She also develops and leads workshops for industry on key
trends impacting those sectors. At UC Berkeley,
Ms MacPherson teaches HC in the 21st Century, Healthcare Finance,
Foundations of HPM and Healthcare Negotiations. Ms. MacPherson is a
Board of Trustee at St Francis Memorial Hospital (San Francisco) and a member
of the Dignity Health system Strategic Planning Committee. She has over
22 years of healthcare experience in operations, management consulting and
strategic planning and product development.