COURSE NUMBER: MBA295C.1
COURSE TITLE: Opportunity Recognition: Technology and
Entrepreneurship in Silicon Valley
UNITS OF CREDIT: 3 Units
INSTRUCTOR: Drew Isaacs
E-MAIL ADDRESS: isaacs@haas.berkeley.edu
CLASS WEB PAGE LOCATION: http://bspace.berkeley.edu
MEETING DAY(S)/TIME: Tuesdays and Thursdays, 11:00 AM - 12:30 PM
PREREQUISITE(S): None
CLASS FORMAT: Lecture/discussion/seminar
REQUIRED READINGS: Extensive readings and cases
BASIS FOR FINAL GRADE:
Case preparation, class
participation, one group project and paper, no exams.
ABSTRACT OF COURSE'S CONTENT AND OBJECTIVES:
This course is intended to provide the core skills needed for the
identification of opportunities that can lead to successful, entrepreneurial
high technology ventures, regardless of the individual's "home" skill
set, whether technical or managerial. We examine in depth the approaches most
likely to succeed for entrepreneurial companies as a function of markets and
technologies. Emphasis is placed on the special requirements for creating and
executing strategy in a setting of rapid technological change and limited resources.
This course is open to MBA and Engineering students (who enroll through their
respective colleges), and is particularly suited for those who anticipate
founding or operating technology companies.
BIOGRAPHICAL SKETCH:
Andrew Isaacs is Adjunct Professor and Programs Director of UC
Berkeley's Management of Technology Program, a joint program of Berkeley's Haas
School of Business and College of Engineering. He served as Executive Director
of the Management of Technology Program from 2000 – 2009.
Management of Technology is a graduate-level program offering 50
courses in management and high technology plus a wide range of programs that
bring high tech companies to UC Berkeley. Since its founding in 1987, the
program has grown to be the largest inter-disciplinary program on the Berkeley
campus, with approximately 1,500 graduate student enrollments annually.
Berkeley's Management of Technology Program is by far the largest of its type
in the US.
Isaacs graduate courses at Berkeley currently include:
Opportunity Recognition: Technology and Entrepreneurship in
Silicon Valley · Energy, Sustainability and Business Innovation
Industry experience
Isaacs’ experience prior to joining UC Berkeley includes
successful careers as an entrepreneur and executive in Silicon Valley and as a
scientist at NASA’s Johnson Space Center. He currently advises multinationals
and start-ups in information technology and renewable energy, and advises the
State of California on emerging energy technologies.