COURSE NUMBER: MBA 295A.2
This course is
cross-listed with the Evening and Weekend MBA Program
COURSE TITLE: Entrepreneurship
UNITS OF CREDIT: 3 Units
INSTRUCTOR: Ron Star and Jack Fuchs
EMAIL: fuchs@haas.berkeley.edu, star@haas.berkeley.edu
CLASS WEB PAGE LOCATION (HTTP URL):
MEETING DAY(S)/TIME: Mondays, 6:00-9:30 PM
PREREQUISITES: MBA 203
CLASS FORMAT: The class will combine readings, lectures,
case materials and regular class involvement by entrepreneurs and business
professionals.
REQUIRED
BASIS FOR FINAL GRADE: The course grade will be based upon:
The group exercise:
From class:
ABSTRACT OF COURSE'S CONTENT AND OBJECTIVES:
This course is about how to create an entrepreneurial
business. The main requirement for the course will be the development of a
business plan on a venture of the student's choosing, subject to faculty
approval. Students will work together, in teams of four or five, to develop an
idea for a new venture, research its potential and perform analysis to identify
what resources are needed and when. This work serves as the basis for two
substantial efforts: first, development of a written business plan, including
detailed sales and marketing objectives and financial projections; and second,
an oral presentation of that plan to a panel of instructors and business
professionals who will be surrogates for your most likely source of start-up
capital.
BIOGRAPHICAL SKETCHES:
Ronald Star
Ron is an attorney at the
Ron is a frequent lecturer on entrepreneurship, venture
capital transactions, acquisitions, computer law, multimedia, strategic
partnerships, employment matters and closely held businesses.
Ron received his J.D. from
Jack Fuchs
Jack focuses on management of SOMA Networks' global
strategic accounts, marketing and partnerships. Prior to joining SOMA Networks,
Jack was the Vice President for Business Development and Strategic Marketing at
IPWireless, Inc, leading the commercial activities of
IPWireless. He was the first non-founding officer,
and he developed and implemented the company's business development plan,
identified and engaged numerous customer targets, and played an instrumental
role in the product definition process. Previously in his career, Jack served
seven years as a strategic management consultant at McKinsey & Company,
where he drove PCS entry and last-mile solutions for wireless clients. He has
also held sales, marketing and strategic leadership roles with Becton
Dickinson, a $4 Billion medical technology equipment company. Jack graduated
magna cum laude from