COURSE NUMBER: MBA294.4
COURSE TITLE: CMO Insight Series
UNITS OF CREDIT: 1 Unit
INSTRUCTOR: Miguel Villas-Boas
STAFF ORGANIZER: Bill Pearce
E-MAIL ADDRESS: william_pearce@haas.berkeley.edu
CLASS WEB PAGE LOCATION: http://bspace.berkeley.edu
MEETING DAY(S)/TIME: Mondays, 4:30 – 6:00 PM for 8 non-consecutive
weeks: 2/10, 2/24, 3/3, 3/10, 3/31, 4/7, 4/14 and 4/21
PREREQUISITE(S): None
CLASS FORMAT: Speaker series (+ one dinner post class
with a CMO)
REQUIRED READINGS: Company overviews
prior to class.
BASIS FOR FINAL GRADE: Course will be graded on a
Satisfactory/Unsatisfactory basis and will be based on class participation,
attendance, and speaker preparation.
ABSTRACT OF COURSE'S CONTENT AND OBJECTIVES: This 8-week speaker series will feature Chief Marketing Officers/VPs of Marketing who will share marketing insights and case studies from their organizations. Confirmed speakers include: Clif, Jive Software, BlueKai, Clorox and Spencer Stuart. In addition, each CMO has agreed to have dinner directly after class with 5-6 students. More details on student selection for dinners will be available once enrollment is complete. This course offers a great opportunity to learn from and network with c-level marketing executives from top companies.