COURSE NUMBER: MBA294.3

COURSE TITLE: CMO Insight Speaker Series

UNITS OF CREDIT: 1.0

INSTRUCTOR: Leif Nelson

STAFF ORGANIZER: Bill Pearce

E-MAIL ADDRESS: wdpearce@berkeley.edu

MEETING DAY(S)/TIME: Wednesdays, 4:30PM – 6:00PM. Class will be on the following days:

1/25

2/1

2/8

2/15

2/22

3/1

3/15

3/22

3/29

4/5

PREREQUISITE(S): None

CLASS FORMAT: Speaker series

REQUIRED READINGS: Company overviews prior to class.

BASIS FOR FINAL GRADE: Course will be graded on a Satisfactory/Unsatisfactory basis and will be based on class participation, attendance, and speaker preparation.

ABSTRACT OF COURSE'S CONTENT AND OBJECTIVES: This 10-week speaker series will feature Chief Marketing Officers/VPs of Marketing who will share marketing insights and case studies from their organizations. Past speakers have included: PayPal, HP, North Face, DraftFCB and Juniper Networks. This course offers a great opportunity to learn from and network with c-level marketing executives from top companies