COURSE NUMBER: MBA 294.3

COURSE TITLE: Wine Industry

UNITS OF CREDIT: 1

FACULTY SPONSOR: Greg La Blanc

STUDENT ORGANIZERS: Ryan Holtan, Mohit Bhargava, Amanda Hat

EMAIL ADDRESES: ryan_holtan@mba.berkeley.edu; m_bhargava@mba.berkeley.edu; amanda_hat@mba.berkeley.edu

MEETING DAY(S)/TIME: Wednesdays, 6:00 - 8:00 PM

PREREQUISITE(S): none

CLASS FORMAT:

Classroom activities will consist of a series of guest speakers who will lecture on various aspects of the wine industry. There may be some panel discussions as well. Class sessions will involve both lectures about the wine industry and wine tastings.

REQUIRED READINGS:

There is no textbook or reader for this class, although we will try to provide background material on the speaker prior to each class.

COURSE FEE:

To cover administrative expenses, wine tasting, and food, there will be a course fee of $125. The course fee can be paid through Campus Groups. This also includes glasses to be used for the wine tasting.

BASIS FOR FINAL GRADE:

Class attendance and participation. Final papers will be required for individuals missing more than two classes.

ABSTRACT OF COURSE'S CONTENT AND OBJECTIVES:

The goal of the course is to offer an informative class to MBA students on all aspects of producing, distributing, marketing, and selling wine. Each session will address a different wine industry-related topic that will provide class members with broad knowledge of the industry. Classes are taught by industry experts from varying capacities, such as wine makers, marketers, writers, and importers. In addition to learning about the wine industry, class members will have the opportunity to refine their tasting skills. During each session we will get to enjoy some great wines brought by our speaker that day, allowing class members to gain an understanding of different varietals and wine regions of the world.

The class will be divided into three modules:

• Wine 101 and Tasting

• The Wine Value Chain: Wine Growing, Wine Making, Distribution, Marketing

• Wine Growing Regions of the World