COURSE NUMBER: MBA294.3
COURSE TITLE: Managing
Internet and Digital Media Products Speaker Series
UNITS OF CREDIT: 1
INSTRUCTOR: Zsolt Katona
STUDENT ORGANIZER: Nir Galon
EMAIL ADDRESS: nir_galon@mba.berkeley.edu
MEETING DAY(S)/TIME: Mondays 4:00-6:00PM (Fall A only: 8/20 –
10/8)
PREREQUISITE(S): none.
CLASS FORMAT: Speaker series presentations,
with ample time for questions and answers.
BASIS FOR FINAL GRADE:
This is a 1 credit pass/not pass course. To pass, you must not miss more than one
class (attendance will be taken). In addition you will be required to present,
in groups, one short company briefing, submit one relevant question prior to
each class and fill out course surveys.
Company briefing: Each student will be required to create and
present one 10 minute briefing about the speaker’s company and products. The
intention of the briefing is to familiarize students with best practices for
interview preparation and to facilitate deeper class discussion with the
speaker.
The course is anchored by having high quality guest speakers. Please show respect by coming to class having
spent a few minutes reading about the speaker and what they do. Additionally, there will occasionally be
dinners following class, to provide a small group of students the opportunity
to network in a more intimate setting with the guest speaker. Instructions for
signing up for dinners will be discussed prior to the first class.
ABSTRACT OF COURSE'S OBJECTIVES AND CONTENT:
Course objectives:
• Gain an
understanding of the different leadership roles involved in a bringing a
successful digital media product to market from both industry and functional
perspectives
• Learn about some
of the most successful and exciting companies in digital media in the Bay area
and throughout California
• Prepare students
for product leadership interviews (intern and full-time) as well as help
students make career decisions
This course is designed to present an overview of the different
roles involved in leading Internet and digital media products (such as Product
Management, Product Marketing, Internet Marketing and Business Development) and
examine current best practices.
List of Speakers
· Marcus
Segal, Zynga, COO Game Operations
· Joe
Sipher, Pinger, Co-founder
and Chief Product
· Steve
Schultz, Pageonce, COO
· Logan
Green, Zimride, CEO
· Dror Shimshovitz,
Youtube creators & curators, Head of
Product
· David
Breger, LinkedIn, Product Manager
· Tan
Le, Emotive, Founder
· April
Underwood, Twitter, Product Revenue
· Scott
Shapiro, Facebook, Monetization
· Sujay Jaswa, Dropbox, VP of Business Development
· Brad
Jefferson, Animoto, CEO
& Co-founder
· Brian
Rothenberg, TaskRabbit, Co-Head of Marketing
· Tamara
Mendelsohn, Eventbrite, VP of Marketing