COURSE NUMBER: MBA294.2

COURSE TITLE: CMO Insight Series

UNITS OF CREDIT: 1 Unit

INSTRUCTOR: Miguel Villas-Boas

STAFF ORGANIZER: Bill Pearce

E-MAIL ADDRESS: william_pearce@haas.berkeley.edu

CLASS WEB PAGE LOCATION: http://bspace.berkeley.edu

MEETING DAY(S)/TIME: Wednesdays, 4:30 – 6:00 PM (first date of course 1/30/13)

PREREQUISITE(S): None

CLASS FORMAT: Speaker series (+ one dinner post class with a CMO)

REQUIRED READINGS: Company overviews prior to class.

BASIS FOR FINAL GRADE: Course will be graded on a Satisfactory/Unsatisfactory basis and will be based on class participation, attendance, and speaker preparation.

ABSTRACT OF COURSE'S CONTENT AND OBJECTIVES: This 10-week speaker series will feature Chief Marketing Officers/VPs of Marketing who will share marketing insights and case studies from their organizations. Confirmed speakers include: PayPal, HP, North Face, DraftFCB and Juniper Networks. In addition, each CMO has agreed to have dinner directly after class with 5 students. More details on student selection for dinners will be available once enrollment is complete. This course offers a great opportunity to learn from and network with c-level marketing executives from top companies.