COURSE NUMBER: MBA294.2

COURSE TITLE: Careers in Marketing

UNITS OF CREDIT: 1

INSTRUCTOR: Miguel Villas-Boas

Student Coordinators: Jenny Raja and Sarah Morra

E-MAIL ADDRESSES: jenny_raja@mba.berkeley.edu; sarah_morra@mba.berkeley.edu

MEETING DAY/TIME: Tuesdays, 4:00 – 6:00PM (Fall A only)

This course will meet on the following dates: 8/21, 8/28, 9/4, 9/11, 9/18, 9/25 and 10/2.

PREREQUISITE(S): None

CLASS FORMAT: This seven-week speaker series features Associate to Manager-level marketers who will share the function of marketing in their company/industry and review a real-life case with the class. Each class will have one to two speakers from various industries (CPG, Healthcare, Tech, Digital, Global Marketing, etc.) with the goal of educating students on the variety of career opportunities in marketing, across industries, functions, and geographies.

At the end of each class Q&A with the presenters will take place, during which students will be expected to contribute to classroom discussion through the reading assignment. After class the speakers will go out to dinner with a small group of 4-6 students for networking or further discussion.

REQUIRED READINGS/ASSIGNMENT: Students attending dinner with the speaker will be required to give a quick introduction at the beginning of class and provide a 1-2 page company overview to all class members prior to the class session. All class attendees are required to review the company overview prior to class.

BASIS FOR FINAL GRADE: Course will be graded on a Satisfactory/Unsatisfactory basis and will be based on: attendance*, company write-up and speaker introductions and class participation.

*Students may only miss one class. Please email Sarah and Jenny if you will be absent.

ABSTRACT OF COURSE'S CONTENT AND OBJECTIVES:

The objective of this course it to expose students to various marketing career tracks, functions, and skill sets through structured presentations and cases by marketing professionals. Through the discussions that follow the presentations, students will have the opportunity to explore the landscape of professional opportunities in marketing or MBAs and gain valuable advice from real-world practitioners on their roles and responsibilities.

Learn the language and key concepts of marketing and network with some of the most-well known companies from various industries. Please note that this course is only open to members of the Haas Marketing Club (if you are not a member, you need only pay the $40 fee to become one).