COURSE NUMBER: MBA 294.1

COURSE TITLE: Sports Management Speaker Series

UNITS OF CREDIT: 1.0

INSTRUCTOR: Greg LaBlanc

STUDENT ORGANIZERS: Drew Davis

E-MAIL ADDRESSES: drew_davis@mba.berkeley.edu

MEETING DAY(S)/TIME: Thursdays, 4-6PM, Fall B only

This course will be on the following dates: 10/30, 11/6, 11/13, 11/20 and 12/4. 

PREREQUISITE(S): None.

CLASS FORMAT: Guest speaker presentations about their experience in Sports Management, Q&A, networking with speakers.

REQUIRED READINGS: Reviewing speaker bios prior to class is highly encouraged. Sometimes guest speakers may prepare material and request for class to read ahead.  

BASIS FOR FINAL GRADE: Weekly attendance and class participation. Grade will be pass/fail. Since there are only 5 sessions, no more than one absence is allowed in order to receive a passing grade.

ABSTRACT OF COURSE'S CONTENT AND OBJECTIVES: This one-unit course aims to educate Haas students about the various roles individuals play within Sports Management, and to increase the depth and breadth of these career opportunities available to Haas students. Each week, two guest executives will speak for one hour on their career path, their firm's business and culture, their experiences in the position, and concluding with an opportunity for students to ask questions. Speakers will hail from professional teams, sports governing bodies, sports apparel, and the fitness sector and are expected to include executives from Cisco, Google, The North Face, Nike, the Oakland Raiders, the San Francisco 49ers, the San Francisco Giants, and the Pac-12. Roles of the speakers will vary from finance to business development to marketing.

This course is for students who aspire to work in the sports industry, as well as those simply interested in learning more about life in sports. The Sports Management Speaker Series is sponsored by the Sports Business Club, with the goal of building a strong, unified and innovative sports community on campus.