COURSE NUMBER: MBA 294.14

COURSE TITLE: Digital Media & Entertainment Speaker Series

UNITS OF CREDIT: 1

INSTRUCTOR: Zsolt Katona

STUDENT ORGANIZER: Tina Ying

E-MAIL ADDRESS: tina_ying@mba.berkeley.edu

MEETING DAY(S)/TIME: Thursdays, 4-6PM, Fall B only

This course will meet on 10/27, 11/3, 11/10, 11/17 and 12/1.

CLASS FORMAT: Speaker series presentations, with ample time for questions and answers

BASIS FOR FINAL GRADE:

This is a 1 credit pass/not pass course. To pass, you must not miss more than one class (attendance will be taken). In addition you will be required to submit one relevant question prior to each class and fill out course surveys.

The course provides the opportunity to listen and learn from guest speakers who work on companies in the field of digital media and entertainment, such as Youtube, Amazon Music, Adobe, GoPro, PlayStation, Netflix, Pixar, Shazam, and more (company list is subject to change based on speakers' availability).

Topics will include case studies based on real business situations, notable industry trends, illustration of day to day work at DME companies and career advice.

Please show respect by showing up to class on time and having spent a few minutes reading about the speaker and what they do.

Additionally, there will be dinners following class (depending on availability of speakers), to provide a small group of students the opportunity to network in a more intimate setting with the guest speaker.

Instructions for signing up for dinners will be discussed prior to the first class.

ABSTRACT OF COURSE'S OBJECTIVES AND CONTENT:

Course objectives:

• Gain an understanding of the different leadership roles involved in a bringing a successful digital media product to market from both industry and functional perspectives.

• Learn about some of the most successful and exciting companies in digital media and entertainment in the Bay area and throughout California.

• Prepare students for product leadership interviews (intern and full-time) as well as help students make career decisions.

This course is designed to present an overview of the different roles involved in leading Internet and digital media products (such as Product Management, Product Marketing, Strategy, Internet Marketing and Business Development) and examine current best practices.