COURSE NUMBER: MBA 294.12

COURSE TITLE: Marketing Speaker Series

UNITS OF CREDIT: 1

INSTRUCTOR: Leif Nelson

STUDENT ORGANIZERS: Naomi Logan, Kelsey Pecherer

E-MAIL ADDRESSES: Naomi_Logan@mba.berkeley.edu, Kelsey_Pecherer@mba.berkeley.edu

MEETING DAY(S)/TIME: Tuesdays, 4-6PM, Fall A only

This course will meet on 8/30, 9/6, 9/13, 9/20, 9/27 and 10/4.

CLASS FORMAT: This six-week speaker series will introduce aspiring marketers to the field, by learning from successful marketers about what their jobs entail and getting practical advice for pursuing an internship and career in marketing.  

Each class will feature two different speakers from dynamic Bay-area companies, including marketers from some of the most sought after tech, startup, social impact, CPG, and consulting firms. Thematic topics will range from data innovations to what to expect for your first years after the MBA.

At the end of each session, students will have the opportunity for Q&A and classroom discussion with the featured speaker and presenter. After class, the speaker(s) will go out to dinner with a small group of 4-6 students for networking and further discussion.

REQUIRED READINGS/ASSIGNMENT: Students will be expected to research each weeks speakers and companies to prepare questions for discussion, particularly those attending dinner with the speakers.

BASIS FOR FINAL GRADE: Course will be graded on a Satisfactory/Unsatisfactory basis and will be based on attendance.

Students may only miss one class. Please email Kelsey and Naomi in advance if you will be absent.

ABSTRACT OF COURSE'S CONTENT AND OBJECTIVES:

The objective of this course is to expose students to various marketing career tracks, functions, and skill sets through interactive presentations and discussion with marketing professionals. Learn what marketing means across a variety of industries and verticals, and network with some of the most well-known companies across industries.