COURSE NUMBER: MBA292N.2
This course is cross-listed
with the EWMBA program.
COURSE TITLE: Social Impact Metrics
UNITS OF CREDIT: 2
INSTRUCTORS: Colin Boyle
E-MAIL ADDRESSES: colin_boyle@haas.berkeley.edu
PREREQUISITE(S): None
CLASS FORMAT: A combination of lecture, case studies, student projects, guest
speakers from the field, and discussion
REQUIRED READINGS: Course reader
BASIS FOR FINAL GRADE: Final grade will be based on a mixture of class attendance and
participation, individual and small group assignments, and a project with a
cancer nonprofit selected through a nationwide competition.
CAREER FIELD: The vast majority of MBA students will become involved in social
sector activities over the course of their careers. Even if they do
not become a manager of a nonprofit or social enterprise, then they will likely
become involved as a Board member, volunteer, or donor. Others will
serve as government officials or leader of businesses with corporate social
responsibility investments. The course is relevant to all who
are interested in social impact and metrics.
ABSTRACT OF COURSE'S
CONTENT AND OBJECTIVES:
The social sector of the
economy exists primarily to produce positive change in individuals and
society. Yet, measuring what impact social sector organizations and
programs (including those supported by nonprofits, government and the private sector)
actually have is extremely difficult. How can leaders and the social
sector know “what works” and is worthy of continued investment to sustain and
scale-up -- and what doesn’t work and therefore needs to stop? This
course provides an overview of the challenges in measuring impact in social
programs, and highlights ways to use metrics to improve organizational
performance in real-world settings. It exposes students interested
in social impact to a set of frameworks that can help social sector organizations
track and improve their performance. Through a unique partnership
with Amgen/Onyx, several nonprofit organizations working in the cancer field
will receive grants of $25,000 to work with student groups to implement
improvements in their metrics systems recommended by project teams formed in
the class.
BIOGRAPHICAL SKETCH:
Colin Boyle is Deputy
Director for the Global Health Sciences program at UCSF, where he is
responsible for building the university’s research and educational footprint in
global health. Prior to joining UCSF, he was a Partner and Managing
Director with The Boston Consulting Group, based in San Francisco. He has
almost 20 years of strategy and management consulting experience helping
corporations and major non-profit organizations improve their
performance. At BCG, he has played a leadership role in the firm's Health
Care and Social Impact practices, and has served as Topic Lead for Philanthropy
in the Americas region. In that capacity, he worked with leading
foundations, international organizations, and non-profits on issues related to
Global Health, Economic Development, and Education. He holds an MBA
from Harvard Business School, a Masters in Public
Policy from the Harvard Kennedy School, and an A.B. degree from Harvard
College.