COURSE NUMBER:
MBA292C.1
COURSE TITLE:
Strategic and Sustainable Business Solutions
UNITS OF CREDIT:
3 Units
INSTRUCTORS: Marissa Saretsky,
Mark Lee, and Susanne Stormer
E-MAIL ADDRESS: Marissa
Saretsky msaretsky@berkeley.edu, Mark Lee lee@sustainability.com
CLASS WEB PAGE LOCATION: http://responsiblebusiness.haas.berkeley.edu/students/courses.html
PREREQUISITE(S): None
CLASS FORMAT:
Discussion-based course comprised of lectures, guest lectures with
sustainability experts, student presentations, and in-class time for teams to
work on Team-based industry client consulting projects.
BASIS FOR FINAL GRADE: 35% Attendance & individual class
contributions, 10% Individual writing assignments, 50% Team-based industry
client consulting project, 5% Other
ABSTRACT OF COURSE CONTENT AND OBJECTIVES:
Business can and should solve the world’s most
pressing problems. This statement
represents the essence of this course.
This course explores the practical and strategic application of
sustainability, corporate social responsibility (CSR), and creating shared
value (CSV) through readings and discussions, and team-based student consulting
projects with industry clients. Industry
clients vary by semester with representative companies from past semesters including: Patagonia,
Microsoft, Adobe, Airbnb, Nike, Cisco, Levi Strauss & Co., and General
Mills Natural & Organic. This course
fulfills the Applied Innovation Experiential curriculum (BILD) requirement and
utilizes Teams@Haas.
CAREER FIELD: “Mainstream” business practitioners
(marketers, financiers, operations, accountants, etc);sustainability/CSR
practitioners; consultants