COURSE NUMBER: MBA291S.1B
COURSE TITLE: Storytelling for Leadership
UNITS OF CREDIT: 1
INSTRUCTOR: Arina Isaacson & Sharif Karmally
E-MAIL ADDRESS: arina@haas.berkeley.edu & sharif@berkeley.edu
PREREQUISITE(S): None
CLASS FORMAT: In class presentations, skill building exercises, one on one presence and presentation coaching, lecture and one self-reflection project.
REQUIRED READINGS: Two textbooks on Storytelling, two articles and several video viewings.
BASIS FOR FINAL GRADE: A mixture of class participation, storytelling presentations, and a self-reflection project.
ABSTRACT OF COURSE'S
CONTENT AND OBJECTIVES:
The journey to authentic leadership begins with understanding the stories of your life. Your life story provides the context for your experiences and through it, you can find the inspiration to make an impact on the world.
The ability to create and tell certain kinds of stories is
not only a useful tool, but an essential prerequisite to being an inspirational,
authentic leader. Stories provide visual maps and images for conveying who
we are, where we came from and why we are going in a particular
direction. Storytelling is data with a heart and soul. You will learn
to harvest your own experiences for powerful lessons and identify the authentic
moments that resonate with the audience. For leaders, whose job it
is to manage change, storytelling facilitates learning and is a
vehicle to assist others in overcoming obstacles, generating enthusiasm and
team-work, sharing knowledge and ultimately leading to building trust and
connection. It is an effective way to communicate to various stakeholders at
every level of an organization. This session will give you strategies,
skills and tools for connecting to and speaking from the place of your rich
life experiences and true, natural voice.
The goals of this elective are for you to internalize the fundamental
principles behind stories that educate, influence, motivate, inspire and
connect. You will practice the three elements of telling
powerful leadership stories:
· Story Structure: crafting concise and powerful stories
from personal experience that paints a picture and lands the message. Clear
beginning (vertical take off), middle, end and
learning.
· Story Content: defining the intent; the learning,
theme, topic or teaching behind telling the story,
· Story Delivery: using voice, breath and mental focus to connect with the
audience and be fully present and authentic while storytelling.
There will be an in class analysis, in terms of structure, story and delivery of several CEO’S that use stories in their presentations. These case studies provide you with real world examples of how to communicate narratives that are the building blocks of how to inspire, motivate, persuade and build trust, as a leader.
You will practice crafting and telling 'Who I Am Stories”? These are our leadership journey stories. Stories of inspiration, motivation and influence. There will be crafting and telling four leadership journey stories, outside reading, video viewing, a visual story project (River of Life) and one written homework assignment.
CAREER FIELD: Working
with narrative/story is an often effective approach
with any and every audience across all career fields: the worlds of science,
engineering, technology, finance, heatlhcare,
corporate, non profit, and academia.
BIOGRAPHICAL SKETCH: Arina Isaacson MA
is a communications consultant and executive coach specializing in Authentic
Presence, Presentation and Storytelling. For 25 years, Arina has worked with leaders and
senior leadership teams in Fortune 500 companies and institutions around
the world and across diverse cultures and industries. She teaches expressive
communication and presentation in executive education programs at the Haas
School of Business at UC Berkeley, UC Davis Graduate School of
Management, the Kellogg School of Management at Northwestern and the
Olin School of Business at Washington University. Arina is
the principal of Arina inc,
an executive coaching and consulting practice that specializes in developing
authentic presence and creativity through communication, speaking coaching,
story making and storytelling. She serves as an executive coach,
worldwide, to seasoned senior executives, leaders, managers and
entrepreneurs as well as emerging, aspiring young leaders. She is a senior
consultant with Berkeley Executive Coaching Institute, an international
communications consulting firm that creates cutting edge culture change in the
corporate world.
Arina is an award winning director,
improvisational actress, visual artist and master storyteller. She is the
founder and artistic director of the San Francisco School of Improvisation.
www.arinainc.com
BIOGRAPHICAL SKETCH: Sharif Karmally,
MBA
Helping people embrace their leadership stories and use them to enact
change is what brings Sharif to life. Since 2014, Sharif has been part of the
Berkeley Executive Coaching Institute and a Professional Faculty member at
Berkeley-Haas, teaching courses on leadership, communications, and
storytelling.
In addition to his teaching work, Sharif is the Head of Product Marketing for the Education market at Adobe. Sharif leads a team focused on empowering students and educators to unlock their full creative potential, tell rich visual stories, and build the future through engaging apps and experiences. Sharif draws on his career in Technology and his former career in Investment Banking to translate class material into strategies that students can use in their everyday life.
When Sharif is not working, you might catch him performing at All Out Comedy Theater in Oakland, where he is a cast member for the Saturday night main stage show. Sharif has been performing improv theater since 2013, and he draws on its principles and exercises when teaching concepts like presence, spontaneity, creativity, collaboration, and communication.