COURSE TITLE: Storytelling
for Leadership
UNITS OF CREDIT: 1
INSTRUCTOR: Arina Isaacson
E-MAIL ADDRESS:
arina@haas.berkeley.edu
CLASS WEB PAGE LOCATION:
TBD
PREREQUISITE(S): None.
CLASS FORMAT: In class
presentations, skill building exercises, one on one presence and presentation
coaching, lecture
and one self-reflection project.
REQUIRED
READINGS: Two textbooks on Storytelling, two articles and several video
viewings.
BASIS FOR FINAL GRADE: A
mixture of class participation, storytelling presentations, self-reflection
project.
ABSTRACT OF COURSE'S
CONTENT AND OBJECTIVES: The journey to authentic leadership begins with
understanding the stories of your life. Your life story provides the context
for your experiences and through it, you can find the
inspiration to make an impact on the world.
The ability to create and
tell certain kinds of stories is not only a useful tool, but an essential
prerequisite to being an inspirational, authentic leader. Stories provide visual maps
and images for conveying who we are, where we came from and why we are going in
a particular direction. Storytelling is data with a heart and soul. You will
learn to harvest your own experiences for powerful lessons and identify the
authentic moments that resonate with the audience. For leaders, whose job it is to manage
change, storytelling facilitates learning and is a vehicle to assist others in
overcoming obstacles, generating enthusiasm and team-work, sharing knowledge
and ultimately leading to building trust and connection. It is an effective way
to communicate to various stakeholders at every level of an organization. This session will give you strategies, skills
and tools for connecting to and speaking from the place of your rich life
experiences and true, natural voice.
The goals of this elective
are for you to internalize the fundamental principles behind stories that
educate, influence, motivate, inspire and connect. You will practice the three
elements of telling powerful leadership stories:
· Story Structure: crafting
concise and powerful stories from personal experience that paints a picture and
lands the message. Clear beginning (vertical take off),
middle, end and learning.
· Story Content: defining
the intent; the
learning, theme, topic or teaching
behind telling the story,
· Story Delivery: using
voice, breath and mental centeredness to connect with the audience and be fully
present and authentic while storytelling.
There will be an in class
analysis, in terms of structure, story and delivery of several CEO’S that use
stories in their presentations. These case studies provide you with real world
examples of how to communicate narratives that are the building blocks of how
to inspire, motivate,
persuade and build trust, as a leader.
You will practice crafting
and telling 'Who I Am Stories”? These are our leadership journey stories. Stories of inspiration, motivation and influence. There will
be crafting and telling four leadership journey stories, outside reading, video
viewing, a visual story project (River of Life) and one written homework
assignment.
CAREER FIELD: Working with
narrative/story is a most effective approach with any and every audience across
all career fields: the worlds of science, engineering, technology, finance,
medical, corporate, non profit, academia and purely
data based.
BIOGRAPHICAL SKETCH: Arina Isaacson MA is a communications consultant and
executive coach specializing in Authentic Presence, Presentation and
Storytelling. For 25 years, Arina has worked with
leaders and senior leadership teams in Fortune 500 companies and institutions
around the world and across diverse cultures and industries. She teaches
expressive communication and presentation in executive education programs at
the Haas School of Business at UC Berkeley, UC Davis Graduate School of
Management, the Kellogg School of Management at
Northwestern and the Olin School of Business at Washington University. Arina is the principal of Arina inc, an executive coaching and
consulting practice that specializes in developing authentic presence and
creativity through communication, speaking coaching, story making and
storytelling. She serves as an executive coach, worldwide, to seasoned senior
executives, leaders, managers and entrepreneurs as well as emerging, aspiring
young leaders. She is a senior consultant with Berkeley Executive Coaching
Institute, an international communications consulting firm that creates cutting
edge culture change in the corporate world.
Arina is an award winning director, improvisational actress, visual
artist and master storyteller. She is the founder and artistic director of the
San Francisco School of Improvisation.
www.arinainc.com