COURSE NUMBER: MBA290H.1
This course is cross-listed
with the EWMBA Program
Please note that there is
no add/drop period for this course. Do not bid on it unless you are fully
committed as you will not be able to drop the course if your bid is successful.
COURSE TITLE: Haas@Work - Corporate Innovation
Project Course
UNITS OF CREDIT: 3
INSTRUCTOR: Clark Kellogg and Dave Rochlin
E-MAIL ADDRESS: kellogg@berkeley.edu; drochlin@haas.berkeley.edu
CLASS WEB PAGE LOCATION: http://haasatwork.berkeley.edu
PREREQUISITE(S): MBA200P – Problem Finding, Problem Solving
CLASS FORMAT: Mixture of lecture, group work/breakouts, and client
deliverable meetings
REQUIRED READINGS: Project specific info, course reader, and text book
BASIS FOR FINAL GRADE: Project work, team performance, class participation,
reflection paper
CAREER FIELD: This course is useful for students interested in consulting,
general management, innovation, marketing and strategy.
ABSTRACT OF COURSE'S
CONTENT AND OBJECTIVES:
The Haas@Work Applied Innovation Project Course is a
unique and popular project based course, offering students an opportunity to
work with a very select group of prominent companies, to address significant business
innovation challenges. During the term, teams of students develop
recommendations to address a growth or innovation issue impacting the
performance of one of the participating companies. Students follow a proven
innovation methodology which includes insight development, concept generation,
business modeling, and pilot/experimentation design. The teams work closely
with company executives during all phases of the work, and the strongest
recommendations are typically added to the client's business roadmap for
implementation, often with the help of some of the students from the course.
Please contact Susan Mendel in the Haas @ Work program office or check
the program website (http://haasatwork.berkeley.edu) for information
on potential fall clients.
Along the way, students
learn approaches and tools that will help them think more innovatively, and
better approach the ambiguous strategic challenges that they will encounter in
their careers. These tools include analyzing industry trends and competitive
space, challenging established industry practices, identifying core
competences, uncovering unmet customer needs, developing business and economic
models, and designing experiments and pilots to test these ideas in the
marketplace.
Important notes:
BIOGRAPHICAL SKETCH:
CLARK KELLOGG
At UC Berkeley, Clark Kellogg teaches about design thinking and innovation
practices in business. At Haas, Clark teaches three classes: Problem
Finding, Problem Solving (PFPS), Haas@Work Applied
Innovation, and the undergraduate class, Design Thinking and
Innovation. He was the Founding Director of the Cal Design Lab, promoting
interdisciplinary and project-based learning campus-wide.
Beyond teaching, Kellogg is
a partner in the innovation consultancy, Collective Invention, a business and
social innovation consultancy. Clark contributes design thinking, process
facilitation, innovation practices and communication design to Collective
Invention’s work and clients. Finally, Clark is a practicing studio artist. In
2013, he completed a project to make a piece of art every day and post it to
social media. View it at, 365DailyArtProject.Tumblr.com
An architect by training,
Kellogg has worked as an architect, graphic designer and product designer. He
founded Kellogg Communications in NYC that applied design thinking principles
to corporate strategy. Kellogg was the founding director of the State Street
Global Investors Innovation and Communications Lab and became a Principal of
the firm in Boston. He was the first designer to sit on the Executive Committee
of a Fortune 500 company.
Clark has delivered
innovation and design thinking workshops in China, Brazil, Italy, Korea,
Poland, and across the US to corporations, start-ups and universities. His
latest article is, “A Year of Living Artfully,” http://www.ozy.com/c-notes/artist-creates-365-pieces-of-art-in-365-days/6666.article
- .UxS6iXGsA-4.email
He is currently working on a book entitled, Advance Common Sense about
the intersection of art, creativity and business.
DAVE ROCHLIN
As executive director of the Haas @ Work Program, Dave helps develop and teach
several of Haas’ the school's popular and unique corporate
innovation/experiential learning courses, including the Haas@Work
Innovation Course, PFPS, and MPAR. Recent course project partners include HP,
SAP, Charles Schwab, PayPal, Panasonic, Dow Chemical, Del Monte Foods, Abbott
Diabetes Care, US Bank, Safeway, and Nissan.
Dave also spent several
years as an adjunct faculty member for the graduate business program at St.
Mary's College, and is the author of a graduate level textbook on technology
and innovation strategy called “Hunter or Hunted: Technology, Innovation, and Competitive
Strategy" (Thomson/Cengage 2005).
Previously, Dave held key executive-level positions with several early internet
pioneers, helping to build, grow and eventually sell these businesses, and to
place companies on both the Deloitte 50 and INC 500 lists. His earlier
background also includes brand management, business development, and management
consulting, with Del Monte, Nielsen, and Deloitte.
As a consultant, Dave’s
client work focuses primarily on strategy, innovation, business model revision,
due diligence on acquisition targets, and socially responsible business/supply
chain design, typically at the senior executive level. Dave earned his MBA at
the JL Kellogg Graduate School of Management at Northwestern (With
Distinction), and his B.S. from the Haas School at U.C. Berkeley.
He is also active with
several nonprofits, including The International Tropical Conservation Fund, ClimatePath, and The Lindsay Wildlife Museum.