COURSE NUMBER: MBA290H.1
Renumbered from MBA296.1
This course is cross-listed
with the EWMBA Program
Please note
that there is no add/drop period for this course. Do not bid on it unless you are
fully committed as you will not be able to drop the course if your bid is
successful.
COURSE TITLE: Haas@Work -
Corporate Innovation Project Course
UNITS OF CREDIT: 3.0
INSTRUCTOR: Clark Kellogg and Dave
Rochlin
E-MAIL ADDRESS: kellogg@berkeley.edu; drochlin@haas.berkeley.edu
CLASS WEB PAGE LOCATION: http://haasatwork.berkeley.edu
MEETING DAY(S)/TIME: Wednesdays,
6:00PM-9:30PM
PREREQUISITE(S): MBA200P – Problem
Finding, Problem Solving
CLASS FORMAT: Mixture of lecture,
group work/breakouts, and client deliverable meetings
REQUIRED READINGS: Project
specific info, course reader, and text book
BASIS FOR FINAL GRADE: Project
work, team performance, class participation, reflection paper
ABSTRACT OF COURSE'S CONTENT AND
OBJECTIVES:
Haas@Work is a unique and
popular project based course, offering students an opportunity to work with a very
select group of prominent companies, to address significant business innovation
challenges. During the term, teams of students develop recommendations to
address a growth or innovation issue impacting the performance of one of the
participating companies. Students follow a proven innovation methodology which
includes insight development, concept generation, business modeling, and
pilot/experimentation design. The teams work closely with company executives
during all phases of the work, and the strongest recommendations are typically
added to the client's business roadmap for implementation, often with the help
of some of the students from the course.
Please contact Susan Mendel in the Haas @ Work program
office or check the program website (http://haasatwork.berkeley.edu)
for information on potential fall clients.
Along the way, students learn
approaches and tools that will help them think more innovatively, and better
approach the ambiguous strategic challenges that they will encounter in their
careers. These tools include analyzing industry trends and competitive space,
challenging established industry practices, identifying core competences, uncovering
unmet customer needs, developing business and economic models, and designing
experiments and pilots to test these ideas in the marketplace.
Important notes:
· Student
project preference is taken into account in building project teams, and while
we have a 90+% success rate in accommodating student interests, there is a
chance you will not get assigned to your top choice.
· For
each project, there will be 3-4 formal client workshops/presentations outside
of normal Wednesday evening class hours, in addition to the normal outside work
and coordination needed to manage your client, the deliverables, and your team
responsibilities.
· Once
assigned a project, you will be required to sign an NDA and IP waiver
BIOGRAPHICAL SKETCH:
CLARK KELLOGG
At UC Berkeley, Clark Kellogg teaches about design thinking and
innovation practices in business. At Haas, Clark teaches three classes: Problem Finding, Problem Solving (PFPS),
Haas@Work Applied Innovation, and the undergraduate class, Design Thinking and Innovation. He was
the Founding Director of the Cal Design Lab, promoting interdisciplinary and
project-based learning campus-wide.
Beyond teaching, Kellogg is a partner in
the innovation consultancy, Collective Invention, a business and social
innovation consultancy. Clark contributes design thinking, process
facilitation, innovation practices and communication design to Collective
Invention’s work and clients. Finally, Clark is a practicing studio artist. In
2013, he completed a project to make a piece of art every day and post it to
social media. View it at, 365DailyArtProject.Tumblr.com
An architect by training, Kellogg has worked as an architect, graphic
designer and product designer. He founded Kellogg Communications in NYC that
applied design thinking principles to corporate strategy. Kellogg was the
founding director of the State Street Global Investors Innovation and
Communications Lab and became a Principal of the firm in Boston. He was the
first designer to sit on the Executive Committee of a Fortune 500 company.
Clark has delivered innovation and design thinking workshops in China,
Brazil, Italy, Korea, Poland, and across the US to corporations, start-ups and
universities. His latest article is, “A Year of Living Artfully,” http://www.ozy.com/c-notes/artist-creates-365-pieces-of-art-in-365-days/6666.article
- .UxS6iXGsA-4.email
He is currently working on a book entitled, Advance Common Sense about the intersection of art, creativity and
business.
DAVE ROCHLIN
As executive director of the Haas @ Work Program, Dave helps develop and teach several of Haas’ the school's popular and unique corporate innovation/experiential learning courses, including the Haas@Work Innovation Course, PFPS, and MPAR. Recent course project partners include HP, SAP, Charles Schwab, PayPal, Panasonic, Dow Chemical, Del Monte Foods, Abbott Diabetes Care, US Bank, Safeway, and Nissan.
Dave also spent several years as an adjunct faculty member for the graduate business program at St. Mary's College, and is the author of a graduate level textbook on technology and innovation strategy called “Hunter or Hunted: Technology, Innovation, and Competitive Strategy" (Thomson/Cengage 2005). Previously, Dave held key executive-level positions with several early internet pioneers, helping to build, grow and eventually sell these businesses, and to place companies on both the Deloitte 50 and INC 500 lists. His earlier background also includes brand management, business development, and management consulting, with Del Monte, Nielsen, and Deloitte.
As a consultant, Dave’s client work focuses primarily on strategy, innovation, business model revision, due diligence on acquisition targets, and socially responsible business/supply chain design, typically at the senior executive level. Dave earned his MBA at the JL Kellogg Graduate School of Management at Northwestern (With Distinction), and his B.S. from the Haas School at U.C. Berkeley.
He is also active with several nonprofits, including The International Tropical Conservation Fund, ClimatePath, and The Lindsay Wildlife Museum.