This is a first-year gateway course and is not available for second-year bidding.  Second-years must wait until the add/drop process begins in January to add this class.

COURSE NUMBER:  MBA290A.1

This class is cross-listed with the College of Engineering

COURSE TITLE:  Introduction to Management of Technology

UNITS OF CREDIT:  3

INSTRUCTOR:  Don Proctor

E-MAIL ADDRESS:  dproctor@cisco.com

CLASS WEB PAGE LOCATION:

MEETING DAY(S)/TIME:  Tuesday, 8:00-11:00 AM

PREREQUISITE(S):  N/A

CLASS FORMAT:  Each course meeting will consist of a lecture and a discussion based on an assigned case or reading on the topic of the week.  A review will be held at the end of each of the three sections in the course.

Introduction to the Management of Technology is divided into three sections:
-                      Product Innovation: How do successful companies differentiate themselves in the development of new products and technologies?
-                      Process Innovation: What are the strategies and business processes used by technology companies to foster both sustaining and disruptive innovations?
-                      Business Model Innovation: How can companies maintain competitive advantage and use alternative business models to capture new market opportunities?

REQUIRED READINGS

BASIS FOR FINAL GRADE: 20% of your grade will be determined by class participation, 40% will be based on your responses to case study and reading questions, and 40% will be determined by your group project.

ABSTRACT OF COURSE'S CONTENT AND OBJECTIVES:  This course is a gateway into the successful Berkeley Management of Technology Program, but is not a requirement for the MOT certificate.  For MBA students, understanding the challenges and opportunities associated with innovation in technology companies can unlock tremendous value.  For Engineering and I-School students, learning about the business side of technology will help you communicate with non-technical people critical to maximizing the impact of your ideas.

The Introduction to the Management of Technology course examines technology through a capabilities-based view of companies, drawing from the perspective of how companies build competitive differentiation in products, processes, and business models.  The goal of the course is to identify the opportunities that technology presents and to understand issues of how to develop a strategy to make the most of technology’s potential.  The course will count towards students’ Management of Technology certificate and graduate level registrants from the Haas Business School, the Berkeley Graduate College of Engineering, the and School of Information are encouraged.

MODIFICATIONS TO COURSE FROM ITS MOST RECENT OFFERING (Describe any significant revisions, including those made in response to student feedback.):

BIOGRAPHICAL SKETCH:  http://www.haas.berkeley.edu/faculty/proctor.html