COURSE
NUMBER: MBA277.4
COURSE
TITLE: Business and Public Policy
UNITS
OF CREDIT: 3 Units
INSTRUCTOR:
Vinod K. Aggarwal
E-MAIL
ADDRESS: aggarwal@haas.berkeley.edu
CLASS
WEB PAGE LOCATION: http://bspace.berkeley.edu
MEETING
DAY(S)/TIME: Tuesdays and Thursdays, 2:00PM—3:30PM
PREREQUISITE(S):
none
CLASS FORMAT: Mixture of case and lecture.
REQUIRED
READINGS: Book and cases, and current readings posted to website
BASIS
FOR FINAL GRADE: Mixture of paper, class participation, and group presentation.
FACULTY
AUDIO CLIP: Click here to listen to the instructor giving a brief
overview the course.
ABSTRACT
OF COURSE'S CONTENT AND OBJECTIVES:
How
should one formulate and integrate market and nonmarket strategies in a complex
global economy? Most business strategy courses focus on the organization of the
firm and analysis of the market environment within which companies operate. Yet
an important element in pursuing competitive advantage is the ability of a firm
to mold or influence the nonmarket business environment—the rules, regulations,
domestic institutions, and international regimes that define the context of the
market in which they operate. This course focuses on the development of tools
to analyze the political and social (nonmarket) environment of business in the
United States, Europe, China, and Japan. Topics include domestic political
institutions and policymaking, corporate political strategies, government
regulation and deregulation, industrial policy, trade policy making, and
international institutions. The objective of the course is to help executives
design and implement complementary market and nonmarket strategies that will
allow them to compete successfully in the global political economy.
BIOGRAPHICAL
SKETCH:
Vinod (Vinnie) Aggarwal is Professor in
the Department of Political Science, Affiliated Professor of Business and
Public Policy in the Haas School of Business, and Director of the Berkeley Asia
Pacific Economic Cooperation Study Center (BASC) at the University of
California at Berkeley. He is currently Editor of the journal Business and
Politics. Prof. Aggarwal received his B.A. from the
University of Michigan and his M.A. and Ph.D. from Stanford University. He
teaches in the MBA program and also is a Visiting Professor at INSEAD on a
regular basis. In the public sector, Prof. Aggarwal
has advised the Mexican Government, the U.S. Department of Commerce, the World
Bank, OECD, and the World Trade Organization, among others. He has also consulted
on the design and implementation of market and nonmarket strategies with major
multinational corporations. He has authored or edited 18 books and published
over 80 articles. He has edited a three-book series entitled Winning in Asia:
Market and Nonmarket Strategies for Success and he has also published books on
European, Latin American, and Asian trade strategies as well as on the rise of
Russia. In 1997, he won the Cheit Outstanding
Teaching Award at the Haas School of Business for Ph.D. teaching; in 2003 he
was first runner up for the Cheit Award for MBA
teaching and he won first place for the MBA program in 2005.
See
also http://basc.berkeley.edu/aggarwal_bio.html