COURSE
NUMBER: MBA277.2
Renumbered from MBA270.1
COURSE
TITLE: Business and Public Policy
UNITS OF
CREDIT: 3 Units
INSTRUCTOR:
Vinod K. Aggarwal
E-MAIL
ADDRESS: vinod@berkeley.edu
CLASS WEB
PAGE LOCATION: http://bspace.berkeley.edu
MEETING
DAY(S)/TIME: Tuesday and Thursday, 11:00AM—12:30PM
PREREQUISITE(S):
none
CLASS FORMAT: Mixture of case and lecture.
REQUIRED
READINGS: Book and cases, and current readings posted to website
BASIS FOR
FINAL GRADE: Mixture of paper, class participation, and group presentation.
FACULTY
AUDIO CLIP: Click here to listen to the instructor giving a brief
overview the course.
ABSTRACT OF
COURSE'S CONTENT AND OBJECTIVES:
How should
one formulate and integrate market and nonmarket strategies in a complex global
economy? Most business strategy courses focus on the organization of the firm
and analysis of the market environment within which companies operate. Yet an
important element in pursuing competitive advantage is the ability of a firm to
mold or influence the nonmarket business environment—the rules, regulations,
domestic institutions, and international regimes that define the context of the
market in which they operate. This course focuses on the development of tools
to analyze the political and social (nonmarket) environment of business in the
United States, Europe, China, and Japan. Topics include domestic political
institutions and policymaking, corporate political strategies, government
regulation and deregulation, industrial policy, trade policy making, and
international institutions. The objective of the course is to help executives
design and implement complementary market and nonmarket strategies that will
allow them to compete successfully in the global political economy.
BIOGRAPHICAL
SKETCH:
Vinod
(Vinnie) Aggarwal is Professor in the Department of Political Science,
Affiliated Professor of Business and Public Policy in the Haas School of
Business, and Director of the Berkeley Asia Pacific Economic Cooperation Study
Center (BASC) at the University of California at Berkeley. He is currently
Editor of the journal Business and Politics. Prof. Aggarwal received his B.A.
from the University of Michigan and his M.A. and Ph.D. from Stanford
University. He teaches in the MBA program and also is a Visiting Professor at
INSEAD on a regular basis. In the public sector, Prof. Aggarwal has advised the
Mexican Government, the U.S. Department of Commerce, the World Bank, OECD, and
the World Trade Organization, among others. He has also consulted on the design
and implementation of market and nonmarket strategies with major multinational
corporations. He has authored or edited 20 books and published over 100
articles. He has edited a three-book series entitled Winning in Asia: Market
and Nonmarket Strategies for Success and he has also published books on
European, Latin American, and Asian trade strategies as well as on the rise of
Russia. In 1997, he won the Cheit Outstanding
Teaching Award at the Haas School of Business for Ph.D. teaching; in 2003 he
was first runner up for the Cheit Award for MBA
teaching and he won first place for the MBA program in 2005.
See also http://basc.berkeley.edu/aggarwal_bio.html