COURSE NUMBER: MBA270.1

COURSE TITLE: Business and Public Policy

UNITS OF CREDIT: 3 Units

INSTRUCTOR: Vinod K. Aggarwal

E-MAIL ADDRESS: vinod@berkeley.edu

CLASS WEB PAGE LOCATION: http://bspace.berkeley.ed

PREREQUISITE(S): none

CLASS FORMAT: Mixture of case and lecture.

REQUIRED READINGS: Book and cases, and current readings posted to website

BASIS FOR FINAL GRADE: Mixture of paper, class participation, and group presentation.

FACULTY AUDIO CLIP: Click here to listen to the instructor giving a brief overview the course.

ABSTRACT OF COURSE'S CONTENT AND OBJECTIVES:
How should one formulate and integrate market and nonmarket strategies in a complex global economy? Most business strategy courses focus on the organization of the firm and analysis of the market environment within which companies operate. Yet an important element in pursuing competitive advantage is the ability of a firm to mold or influence the nonmarket business environment—the rules, regulations, domestic institutions, and international regimes that define the context of the market in which they operate. This course focuses on the development of tools to analyze the political and social (nonmarket) environment of business in the United States, Europe, China, and Japan. Topics include domestic political institutions and policymaking, corporate political strategies, government regulation and deregulation, industrial policy, trade policy making, and international institutions. The objective of the course is to help executives design and implement complementary market and nonmarket strategies that will allow them to compete successfully in the global political economy.

BIOGRAPHICAL SKETCH:
Vinod (Vinnie) Aggarwal is Professor in the Department of Political Science, Affiliated Professor of Business and Public Policy in the Haas School of Business, and Director of the Berkeley Asia Pacific Economic Cooperation Study Center (BASC) at the University of California at Berkeley. He is currently Editor of the journal Business and Politics. Prof. Aggarwal received his B.A. from the University of Michigan and his M.A. and Ph.D. from Stanford University. He teaches in the MBA program and also is a Visiting Professor at INSEAD on a regular basis. In the public sector, Prof. Aggarwal has advised the Mexican Government, the U.S. Department of Commerce, the World Bank, OECD, and the World Trade Organization, among others. He has also consulted on the design and implementation of market and nonmarket strategies with major multinational corporations. He has authored or edited 20 books and published over 100 articles. He has edited a three-book series entitled Winning in Asia: Market and Nonmarket Strategies for Success and he has also published books on European, Latin American, and Asian trade strategies as well as on the rise of Russia. In 1997, he won the Cheit Outstanding Teaching Award at the Haas School of Business for Ph.D. teaching; in 2003 he was first runner up for the Cheit Award for MBA teaching and he won first place for the MBA program in 2005.

See also http://basc.berkeley.edu/aggarwal_bio.html