COURSE NUMBER: MBA270.1
COURSE TITLE: Business
and Public Policy
UNITS OF CREDIT: 3 Units
INSTRUCTOR: Vinod K.
Aggarwal
E-MAIL ADDRESS: vinod@berkeley.edu
CLASS WEB PAGE
LOCATION: http://bspace.berkeley.edu
PREREQUISITE(S): none
CLASS FORMAT: Mixture of
case and lecture.
REQUIRED READINGS: Book
and cases, and current readings posted to website
BASIS FOR FINAL GRADE:
Mixture of paper, class participation, and group presentation.
FACULTY AUDIO CLIP:
Click here to listen to
the instructor giving a brief overview the course.
ABSTRACT OF COURSE'S
CONTENT AND OBJECTIVES:
How should one formulate
and integrate market and nonmarket strategies in a complex global economy? Most
business strategy courses focus on the organization of the firm and analysis of
the market environment within which companies operate. Yet an important element
in pursuing competitive advantage is the ability of a firm to mold or influence
the nonmarket business environment—the rules, regulations, domestic
institutions, and international regimes that define the context of the market
in which they operate. This course focuses on the development of tools to
analyze the political and social (nonmarket) environment of business in the United
States, Europe, China, and Japan. Topics include domestic political
institutions and policymaking, corporate political strategies, government
regulation and deregulation, industrial policy, trade policy making, and
international institutions. The objective of the course is to help executives
design and implement complementary market and nonmarket strategies that will
allow them to compete successfully in the global political economy.
BIOGRAPHICAL SKETCH:
Vinod (Vinnie) Aggarwal
is Professor in the Department of Political Science, Affiliated Professor of
Business and Public Policy in the Haas School of Business, and Director of the
Berkeley Asia Pacific Economic Cooperation Study Center (BASC) at the University
of California at Berkeley. He is currently Editor of the journal Business and
Politics. Prof. Aggarwal received his B.A. from the University of Michigan and
his M.A. and Ph.D. from Stanford University. He teaches in the MBA program and
also is a Visiting Professor at INSEAD on a regular basis. In the public
sector, Prof. Aggarwal has advised the Mexican Government, the U.S. Department
of Commerce, the World Bank, OECD, and the World Trade Organization, among
others. He has also consulted on the design and implementation of market and
nonmarket strategies with major multinational corporations. He has authored or
edited 20 books and published over 100 articles. He has edited a three-book
series entitled Winning in Asia: Market and Nonmarket Strategies for Success
and he has also published books on European, Latin American, and Asian trade
strategies as well as on the rise of Russia. In 1997, he won the Cheit Outstanding Teaching Award at the Haas School of
Business for Ph.D. teaching; in 2003 he was first runner up for the Cheit Award for MBA teaching and he won first place
for the MBA program in 2005.
See also http://basc.berkeley.edu/aggarwal_bio.html