COURSE
NUMBER: MBA270.1
COURSE
TITLE: Business and Public Policy: Integrating Global Market and Nonmarket
Strategies
UNITS
OF CREDIT: 2
INSTRUCTOR:
Vinod Aggarwal
E-MAIL
ADDRES: aggarwal@haas.berkeley.edu
CLASS
WEB PAGE LOCATION: http://bspace.berkeley.edu
MEETING
DAY(S)/TIME: Wednesdays 2:00 – 4:00 PM
PREREQUISITE(S):
none
CLASS FORMAT: Mixture of case and lecture.
REQUIRED
READINGS: Book and cases, and current readings posted to website
BASIS
FOR FINAL GRADE: Mixture of paper, class participation, and group
presentation.
FACULTY
AUDIO CLIP: Click here
to listen to the instructor giving a brief overview the course.
ABSTRACT
OF COURSE'S CONTENT AND OBJECTIVES:
How
should one formulate and integrate market and nonmarket strategies in a complex
global economy? Most business strategy courses focus on the organization of the
firm and analysis of the market environment within which companies operate. Yet
an important element in pursuing competitive advantage is the ability of a firm
to mold or influence the nonmarket business environment—the rules, regulations,
domestic institutions, and international regimes that define the context of the
market in which they operate. This course focuses on the development of
tools to analyze the political and social (nonmarket) environment of business
in the United States, Europe, China, and Japan. Topics include domestic political
institutions and policymaking, corporate political strategies, government
regulation and deregulation, industrial policy, trade policy making, and
international institutions. The objective of the course is to help
executives design and implement complementary market and nonmarket strategies
that will allow them to compete successfully in the global political economy.
BIOGRAPHICAL
SKETCH:
Vinod
(Vinnie) Aggarwal is Professor in the Department of Political Science,
Affiliated Professor of Business and Public Policy in the Haas School of
Business, and Director of the Berkeley Asia Pacific Economic Cooperation Study
Center (BASC) at the University of California at Berkeley. He is currently
Editor of the journal Business and Politics. Prof. Aggarwal received his B.A.
from the University of Michigan and his M.A. and Ph.D. from Stanford
University. He teaches regularly in the MBA program as well as in the Berkeley
Executive Education Program. In the public sector, Prof. Aggarwal has advised
the Mexican Government, the U.S. Department of Commerce, the World Bank, OECD,
and the World Trade Organization, among others. He has also consulted on
the design and implementation of market and nonmarket strategies with major
multinational corporations. He has authored or edited 14 books and published
over 60 articles. His recent edited book series of three books is entitled
Winning in Asia: Market and Nonmarket Strategies for Success and he has also
published three new books on European, Latin American, and Asian trade strategies.
In 1997, he won the Cheit Outstanding Teaching Award at the Haas School of
Business for Ph.D. teaching; in 2003 he was first runner up for the Cheit Award
for MBA teaching and he won first place for the MBA program in 2005.
See
also http://basc.berkeley.edu/aggarwal_bio.html