COURSE NUMBER: EWMBA 299.32B

COURSE TITLE: Strategy

UNITS OF CREDIT: 2 units

INSTRUCTOR: Greg La Blanc

E-MAIL ADDRESS: lablanc@haas.berkeley.edu

CLASS WEB PAGE LOCATION: bCourses

PREREQUISITE(S): EWMBA 201A

CLASS FORMAT: Mixture of lectures and case studies.

REQUIRED READINGS: Strategy and the Business Landscape by Ghemewat; Art of Strategy by Dixit and Nalebuff. Readings and cases are available through study.net.

BASIS FOR FINAL GRADE: Class participation (20%), midterm (30%), final project (20%), case write-ups (30%).

ABSTRACT OF COURSE'S CONTENT AND OBJECTIVES:
This class takes the perspective of the executive who is leading the business and responsible for developing its strategy. It enables students to analyze and design strategies to achieve competitive advantage. Game theory and real option theory are used as organizing frameworks. The course draws heavily on microeconomics and, to a lesser extent, other core courses. Students develop skills to diagnose the competitive position of a business, evaluate business strategies, anticipate rival’s actions and analyze business options.