COURSE NUMBER: EWMBA 299.1B

COURSE TITLE: Strategy

UNITS OF CREDIT: 2 units

INSTRUCTOR: Jonathan Leonard

E-MAIL ADDRESS: leonard@haas.berkeley.edu

CLASS WEB PAGE LOCATION: bCourses

PREREQUISITE(S): EWMBA 201A

CLASS FORMAT: Mixture of lectures and case studies.

REQUIRED READINGS: Co-opetition by A. Brandenburger and B. Nalebuff; readings available on study.net.

BASIS FOR FINAL GRADE: Class participation (20%), CSG Memo #1 (20%), remainder of CSG (20%), final exam (40%).

ABSTRACT OF COURSE'S CONTENT AND OBJECTIVES:
This class takes the perspective of the executive who is leading the business and responsible for developing its strategy. It enables students to analyze and design strategies to achieve competitive advantage. Game theory and real option theory are used as organizing frameworks. The course draws heavily on microeconomics and, to a lesser extent, other core courses. Students develop skills to diagnose the competitive position of a business, evaluate business strategies, anticipate rival’s actions and analyze business options.