COURSE NUMBER: EWMBA 296.3

COURSE TITLE: Design Thinking for Business Innovation: Netherlands

UNITS OF CREDIT: 2 units

INSTRUCTOR: Rajiv Ball

MEETING DAY/TIME:

Instructional Dates* All sessions are mandatory in order to receive a passing grade (pre, and in-country sessions)
Sunday, March 19, 2017	Class Session (5-9PM)
Sunday, March 26, 2017	Arrive in Amsterdam
Monday, March 27, 2017 – Friday, March 31, 2017	In-Country Instruction
Saturday, April 1, 2017	Depart from Amsterdam

PREREQUISITE(S): EW200P Problem Finding, Problem Solving/Applied Innovation

ABSTRACT OF COURSE'S CONTENT AND OBJECTIVES:
The purpose of this course is to provide students with an interactive, highly dynamic and deeply engaging approach to leading innovation. They will learn a structured approach to a real life challenge that combines best of breed of design thinking, innovation strategy, and entrepreneurship. The course will take place at THNK School of Creative Leadership in Amsterdam. THNK’s curriculum draws on many different schools of thought from design thinking to performing arts and creativity to entrepreneurship at scale to business strategy thinking.
The class consists of three parts: (1) a face-to-face session at Berkeley for which some pre-work is required (2) a five-day immersion into the challenge which will take place at THNK School of Creative Leadership in Amsterdam, The Netherlands (3) offline pre-work and post-work for the face-to-face session at Berkeley and post-work on the immersion experience.
During the class, you will get to put into practice a number of the concepts taught in Problem Finding, Problem Solving as well as gaining familiarity with a number of new innovation tools and frameworks.

Questions? Contact:
Dr. Kristi Raube, Executive Director (Academic Questions)