COURSE NUMBER: EWMBA 296-1

Cross listed with the FT MBA program

COURSE TITLE: Haas@Work

UNITS OF CREDIT: 3

INSTRUCTOR: Clark Kellogg

E-MAIL ADDRESS: clark@haas.berkeley.edu

CLASS WEB PAGE LOCATION: http://haasatwork.berkeley.edu

MEETING DAY(S)/TIME: Wednesday evening 6:00-9:30 PM

PREREQUISITE(S): PFPS (or concurrent enrollment)

CLASS FORMAT: Mixture of lecture, group work/ breakouts, and client deliverable meetings

REQUIRED READINGS: Project specific info, course reader, and text book

BASIS FOR FINAL GRADE: Project work, team performance, class participation

ABSTRACT OF COURSE'S CONTENT AND OBJECTIVES:

Haas@Work is a unique and popular project based course, offering students an opportunity to work with a very select group of prominent companies, to address significant business innovation challenges. During the term, teams of students develop recommendations to address a growth or innovation issue impacting the performance of one of the participating companies.
Students follow a proven innovation methodology which includes insight development, concept generation, business modeling, and pilot/experimentation design. 

The teams work closely with company executives during all phases of the work, and the strongest recommendations are typically added to the client's business roadmap for implementation, often with the help of some of the students from the course.  

Along the way, students develop tools that will help them think more innovatively, and better approach the ambiguous strategic challenges that they will encounter in their careers. These tools include analyzing industry trends and competitive space, challenging established industry practices, identifying core competences, uncovering unmet customer need,  leading teams in developing a range of options, evaluating and selecting among possible options, and putting in place low risk implementation plans.

Important notes:

• Student project preference is taken into account in building project teams, and while we have a 90%+ success rate in accommodating student interests, there is a chance you will not get assigned to your top choice.
• For each project, there will be 3-4 formal client workshops/presentations outside of normal Wednesday evening class hours, in addition to the normal outside work and coordination needed to manage your client, the deliverables, and your team responsibilities. 
• Once assigned a project, you will be required to sign an NDA and IP waiver
  

BIOGRAPHICAL SKETCH:
Clark focuses his work around hybrid uses of design strategy in communication, new media, organizational leadership, and facility design and planning. He began his career as an architect. His first real job was in the Design Arts Program of the National Endowment for the Arts where he helped launch a program of designers-in-residence in K-12 schools across the country. Shortly afterwards he moved to NYC and began working for architecture firms. As a project architect he realized that his clients needed something the firm did not offer: deep understanding and compassionate communication. Thus began his own firm, Kellogg Communication + Design in New York, working for a magical balance of dance and theater companies on one hand, and Fortune 500 corporations on the other. These included Paul Taylor, Merce Cunningham, Bill T Jones/Arnie Zane, The Performing Garage, The American Dance Festival, Lincoln Center, Carnegie Hall, American Express, IBM, MasterCard, Nabisco, MTV, and more. In this phase of his career, Kellogg continued to use design thinking to solve an ever-widening scope of strategic issues for his clients.

Wanting to see if his ideas about communication + design could be applied to whole organizations, he sold his firm and became the Chief Creative Officer of The Nature Company responsible for product development, store design, catalogs, brand and marketing. Before long, Clark was asked to join State State Global Advisors (SSgA) - the largest investment management firm in the world. There, he became the first designer to sit on the Executive Committee of a Fortune 500 company. Kellogg continued to explore the communication + design landscape by creating the SSgA Innovation and Communication Lab which grew to be a 100+ person brand, communication and marketing studio located in three global sites and serving countries on five continents.

Escaping the investment world mostly intact, Kellogg began teaching what he had learned about design + communication at his alma mater, the UC Berkeley Department of Architecture while also directing brand strategy at Pentagram Design in San Francisco. In time, Kellogg began a small consulting practice where he could leverage the power of design + communication in the service of social design and environmental justice. Continuously seeking deeper understanding, Kellogg became a CEO coach, a master facilitator, a communications trainer and a writer. Today, these skills enhance the effectiveness of his work in three design disciplines: architecture, product design, and graphic design. Recognizing that great leaders, teams, and organizations choose to live in a powerful story, Clark has developed a highly innovative methodology for helping people build and tell seductive and compelling stories as a means of building identity and accomplishing goals.

In 2007, Clark became a Collective Invention partner. Today, Clark continues to teach, write and speak about design + communication. With his many years of experience, his insights into organizational communications and his ability to distill clarity from chaos are recognizable in the many forms of his work. Clark earned degrees in Environmental Design and Architecture at UC Berkeley and CCNY. He lives in Berkeley, California, where he and his wife Christina Kellogg, have raised two pretty-much grown children. Kellogg has been an avid sailor since he was nine years old.