COURSE NUMBER: EWMBA296.1
This course is cross-listed with the Full Time MBA
Program
COURSE TITLE: Haas@Work
UNITS OF CREDIT: 3
INSTRUCTOR: Pierre Loewe
E-MAIL ADDRESS: ploewesf@gmail.com
CLASS WEB PAGE LOCATION: http://haasatwork.berkeley.edu
MEETING DAY(S)/TIME: Wednesday, 6:00-9:30 PM
PREREQUISITE(S): EWMBA296 – Problem Finding, Problem Solving
CLASS FORMAT: Mixture of lecture, group work/breakouts, and
client deliverable meetings
REQUIRED READINGS: Project specific info, course reader, and
text book
BASIS FOR FINAL GRADE: Project work, team performance, class
participation, reflection paper
ABSTRACT OF COURSE'S CONTENT AND OBJECTIVES:
Haas@Work is a unique and popular
project based course, offering students an opportunity to work with a very
select group of prominent companies, to address significant business innovation
challenges. During the term, teams of students develop recommendations to
address a growth or innovation issue impacting the performance of one of the
participating companies. Students follow a proven innovation methodology which
includes insight development, concept generation, business modeling, and pilot/experimentation
design. The teams work closely with company executives during all phases of the
work, and the strongest recommendations are typically added to the client's
business roadmap for implementation, often with the help of some of the students
from the course.
Please contact Susan Miller in the Haas @ Work program
office (smiller@haas.berkeley.edu)
or check the program website (http://haasatwork.berkeley.edu) for information on Fall clients.
Along the way, students learn approaches and tools that will
help them think more innovatively, and better approach the ambiguous strategic
challenges that they will encounter in their careers. These tools
include analyzing industry trends and competitive space, challenging
established industry practices, identifying core competences, uncovering unmet
customer needs, developing business and economic models, and designing
experiments and pilots to test these ideas in the marketplace.
Important notes:
· Student project preference is
taken into account in building project teams, and while we have a 90+% success
rate in accommodating student interests, there is a chance you will not get assigned
to your top choice.
· For each project, there will be
3-4 formal client workshops/presentations outside of normal Wednesday evening
class hours, in addition to the normal outside work and coordination needed to
manage your client, the deliverables, and your team responsibilities.
· Once assigned a project, you will
be required to sign an NDA and IP waiver
BIOGRAPHICAL SKETCH:
Pierre Loewe is a strategy, organization and innovation
expert with over thirty years business experience in North America, Europe,
Asia, Australia and Africa. He has worked as a coach and consultant to senior
management, as a marketing executive, and as an executive program designer and
teacher. Pierre currently teaches innovation in the MBA program at the Haas
School of Business at Berkeley, and Business Strategy in the Executive MBA
program at San Francisco State University. Previously, Pierre co-founded Strategos, a leading global strategic innovation consulting
firm chaired by best-selling author and strategy guru Gary Hamel. His
consulting experience also includes being a Senior Vice President at Gemini
Consulting and at its predecessor company the MAC Group, and working as a
project manager for McKinsey & Company.
Pierre also served as Director of Marketing for Salomon/North
America, the leading sports equipment manufacturer, and worked as a lecturer in
strategy implementation in the Fully Employed MBA program at UCLA. He has
authored multiple articles on global strategy, strategic innovation and
marketing strategy in a variety of publications and been a speaker on strategic
innovation at many industry and company meetings.
Pierre holds an MS in Management from the Sloan School of
Management at MIT, a BS in Engineering from the Ecole
Nationale Superieure des
Mines de Paris, and a BA in Economics from the Faculte
de Droit et des Sciences Economiques de Paris. He is bilingual in English and French
and has consulted and taught in both languages.