COURSE
NUMBER: EWMBA292T.11
This course is cross-listed with the
Full-Time MBA Program.
COURSE
TITLE: Intrapreneurship for Sustainability: Driving
Change from Within Corporations
UNITS
OF CREDIT: 1.0
INSTRUCTORS:
Emma Stewart
E-MAIL ADDRESSES: stewart@haas.berkeley.edu
CLASS WEB PAGE LOCATION: http://bspace.berkeley.edu
MEETING
DAY(S)/TIME: Sunday, Sept
7 & 21, 9:00AM—5:00PM
PREREQUISITE(S):
EWMBA203
CLASS
FORMAT: The class will involve a mixture of lectures, class exercises, guest
speakers, and a team-based competition.
REQUIRED
READINGS: Readings and lecture notes will be posted on bSpace
BASIS
FOR FINAL GRADE: Participants will be evaluated on a combination of quality
class participation, a short brief, and performance in the competition.
ABSTRACT
OF COURSE'S CONTENT AND OBJECTIVES:
An organizational change approach to
the development and introduction of new corporate strategies and product lines
that have a sustainability benefit. Based
upon first-hand experience both within – and consulting for – multi-national
corporations, the instructor will offer insight into how students can act as
effective ‘intrapreneurs’ to:
a)
Articulate the sustainability
challenges facing today’s corporation in terms that will make executives
receptive to action
b)
Employ organizational change management
techniques to spur environmentally-friendly product and process innovation
c)
Expand their repertoire of techniques
for priming the market for new sustainability offerings
d)
Refine collaboration skills within
multi-disciplinary teams
e)
Improve oral and written presentation
skills for executive audiences
Students
will be given the opportunity to work on real-world cases to help them
effectively incorporate sustainability strategy into their chosen career path.
The course will be of particular benefit to those seeking positions within
large organizations or in business consulting.
BIOGRAPHICAL
SKETCHES:
Emma
Stewart, Ph.D., is Head of Sustainability Solutions at Autodesk, where she
leads the design software company’s efforts to make sustainable design easy,
insightful, and cost-effective for its millions of engineering and design
customers. In 2009, Emma founded Autodesk’s Sustainable Design Living Lab
program, which uses Autodesk facilities as a testing ground for new software to
rapidly green existing buildings. In 2008, she founded its Sustainable
Operations program, which was named best-in-class by the Carbon Disclosure
Project. She co-developed Autodesk’s C-FACT methodology (a Corporate Finance
Approach to Climate-stabilizing Targets), an open-source, science-driven,
business-friendly approach to greenhouse gas target-setting.
Prior
to Autodesk, she founded and directed the Environmental R&D Division at
Business for Social Responsibility, where her team designed corporate
initiatives to analyze and adapt to horizon issues such as payments for
ecosystem services, water footprinting, carbon
offsets and trading, voluntary supply chain standards, and sustainable product
design. Emma has been a regularly featured columnist for Harvard Business
Online, Environmental Leader, and GreenBiz and her
work has been featured in the Wall Street Journal, The New York Times, Financial
Times, Forbes, Chicago Tribune, The International Herald Tribune, The
Huffington Post, Inside Washington, Environmental Finance, Environmental Law
Journal, and Sustainable Industries, among others. She is a contributing author
to a number of recent books: Corporate Responses to Climate Change, The
Encyclopedia of Sustainable Business, and Carbon Trading.
Emma
has been named a Next Generation Fellow by Columbia University (2007), a
Cabinet Member of the World Economic Forum’s Low Carbon Taskforce (2008), a
Judge for the Clean Tech Open (2009), and a First Mover Fellow by The Aspen
Institute (2010). She has lectured at dozens of universities and Fortune1000
companies, and has been an invited speaker at the National Press Club in DC,
the UN Conference of the Parties, the World Conservation Congress, Greenbuild, and Ecobuild. She
holds a Ph.D. in Environmental Science and Management from Stanford University
and a B.A. Honours degree in Human Sciences from
Oxford University.