Course
Number: EW
290T-12
Course
Title: Open
Business Models & Open Innovation
Units
of Credit: 3
units
Instructor: Solomon
Darwin
E-mail
Address: darwin@haas.berkeley.edu
Meeting
Days: Saturdays
9am-12pm
Prerequisites: None
Class Format:
An
interactive project-based class with lectures, case studies, and guest speakers
Grading:
|
Class Attendance 100 Class
Participation 150 Mid‐Term 300 Peer
Evaluation 100 Final Project 350 Total Points = 1,000 |
Important Policies that will affect
the grade: á
Class participation is encouraged. á
Attendance, and being on time to
class will be rewarded. á
Cell phone use & texting during
class will not be allowed. á
No laptop policy: Hard copy of the
PowerPoint slides will be distributed before the lectures for taking notes. |
COURSE CONTENT
AND OBJECTIVES:
This course presents an opportunity for those students who are
passionate about employing their innovative and creative talents to learn the
process of Open Innovation to address the business model challenges of real
companies. To demonstrate the solid understanding of the process, concepts and
strategies, the students work
in groups of five to seven to formulate a
solution to the problems the companies are currently facing. Students work with respective Senior Corporate Executives who present their challenges.
This includes exploring new business models and prospective markets in light of
the changing economic landscape, social trends, and emerging technological
advances. The intent of the course is to create heterogeneous groups to
leverage the diverse experiences, skill-sets, and tacit knowledge of
individuals within each group to frame and solve problems. The groups tap into
both internal and external ideas, generated on ideation platforms, to explore
and create innovative business models to deliver products and services.
Sourcing of external ideas from a larger and diverse population is preferred in
building good business models.
The business
model solutions proposed by student groups need to be viable, scalable, and executable for implementation. The senior
executives from each of the respective firms will judge the final presentations
at the end of semester. The instructor will serve as a mentor/consultant to
each of the group in addition to class lectures. The sponsoring company
executives will provide a mid-point review to provide feedback and guidance.
Course objectives:
Course Layout:
The professor will focus
the first few weeks on providing tools for the business innovation project.
á The seven building blocks
of a business model
á Key metrics of business
performance and innovative models
á Examples of Closed vs. Open
Innovation models
á Lessons learned from case
studies of successful and failed business models
á Working with the professor
and senior executives to frame the problem
á Researching, and analyzing
the firmÕs financials, its industry, and markets
á Soliciting external ideas
through innovation platforms
á Exploring alternative
models
á Recommending an innovative
business model solution
Professor
DarwinÕs previous student projects on business model innovation involving senior
executives includes: Intel, HP, McKesson, Nike, Best Buy, Shell, Dole, United
Health, Johnson & Johnson, SAP, Lenovo, Mindray, Huawei, Mattel, Standard
Chartered Bank, Cisco and Ericsson,
In the fall of 2013, we plan to select top companies from the
following industries: Sports; 2. Entertainment; 3. Biotech; 4. Energy; 5. Cleantech; 6. Healthecare; 7. Policy &
regulation; and 8. Financial Services.
Class Schedule
|
Date |
Location |
Class Day |
Topic for Disccussion |
|
24-Aug |
Haas C135 |
Day1 |
What
is a Business Model? |
|
31-Aug |
Haas C135 |
- |
NO
CLASS (Labor Day Holiday) |
|
7-Sep |
Techmart |
Day2 |
Open
Innovation in the Changing Landscape |
|
14-Sep |
Haas C135 |
Day3 |
Open
Business Models - Cases |
|
21-Sep |
Haas
C135 |
Day4 |
Performance Metrics - for Business Models |
|
28-Sep |
Haas
C135 |
Day5 |
Disruptive Innovation - Case Studies |
|
5-Oct |
Techmart |
Day6 |
Open Services Innovation |
|
12-Oct |
Haas
C135 |
Day7 |
Digital Business Model Innovation |
|
19-Oct |
Techmart |
Day8 |
Sustainable Innovation |
|
26-Oct |
Techmart |
Day9 |
HP Case Discussion |
|
2-Nov |
Haas
C135 |
Day10 |
Topics in Open Innovation - Guest Speaker |
|
9-Nov |
Techmart |
Day11 |
Meet in Groups - Instructor feedback |
|
16-Nov |
Haas
C135 |
Day12 |
Emerging Topics in Business Models - Guest
Speaker |
|
23-Nov |
Techmart |
Day13 |
Pre-Presentation to Other Executives for input |
|
30-Nov |
Haas
C135 |
- |
NO CLASS (Thanksgiving Holiday) |
|
7-Dec |
Haas
C135 |
Day14 |
Meet in Groups - Instructor feedback |
|
14-Dec |
Haas
C135 |
Day15 |
Final Presentations to Corporate Sponsors |
BIOGRAPHICAL SKETCH:
Professor
Darwin comes with broad leadership experience
in corporate management & academia. He actively teaches this topic
internationally at several prominent European and Asian universities as well as
in the Executive Education program at Haas. His teaching experience spans over
16 years. Prior to joining the Haas School of Business Berkeley in 2005, he was
an Associate Professor for 9 years at USCÕs Marshall School of Business in Los
Angles. He is recognized by his peers and students for
innovative leadership, teaching, and curriculum development. At Haas, he
moderates International Conferences, Innovation Forums, and chairs the DeanÕs
CFO and Chief Innovation Officer Round Tables on a quarterly basis. He is the
associate director for the Center for Open Innovation and works closely with
Professor Henry Chesbrough Òthe father of Open Innovation.Ó
His
progressive corporate leadership experience covers a span of 14 years as a
Senior Finance Officer at Bank of America; Director of Finance at First
Interstate Bank; Corporate Controller at Glendale Federal Bank and Senior
Financial Analysts at Motorola.
During his spare time, he consults and trains senior
executives. The list includes Google,
Genentech, Hewlett Packard, Health Net, UCSF Medical Center and several other
Silicon Valley companies and startups, as well as businesses in Mexico, China,
India, Russia, and Europe.