COURSE NUMBER: EWMBA290H.1
This course is cross-listed with the FTMBA Program
Please note that there is
no add/drop period for this course. Do not bid on it unless you are fully
committed as you will not be able to drop the course if your bid is successful.
COURSE TITLE: Haas@Work - Corporate
Innovation Project Course
UNITS OF CREDIT: 3.0
INSTRUCTOR: Clark Kellogg and Dave Rochlin
E-MAIL ADDRESS: kellogg@berkeley.edu; drochlin@haas.berkeley.edu
CLASS WEB PAGE LOCATION: http://haasatwork.berkeley.edu
MEETING DAY(S)/TIME: Wednesdays, 6:00PM-9:30PM
PREREQUISITE(S): EWMBA200P – Problem Finding, Problem Solving
CLASS FORMAT: Mixture of lecture, group work/breakouts, and client
deliverable meetings
REQUIRED READINGS: Project specific info, course reader, and text
book
BASIS FOR FINAL GRADE: Project work, team performance, class
participation, reflection paper
ABSTRACT OF COURSE'S CONTENT AND OBJECTIVES:
Haas@Work is a unique and popular project based course, offering
students an opportunity to work with a very select group of prominent
companies, to address significant business innovation challenges. During the
term, teams of students develop recommendations to address a growth or
innovation issue impacting the performance of one of the participating
companies. Students follow a proven innovation methodology which includes
insight development, concept generation, business modeling, and
pilot/experimentation design. The teams work closely with company executives
during all phases of the work, and the strongest recommendations are typically
added to the client's business roadmap for implementation, often with the help
of some of the students from the course.
Please contact Susan Mendel in the Haas @ Work program office or check the program
website (http://haasatwork.berkeley.edu) for information on
potential fall clients.
Along the way, students learn approaches and tools that will help
them think more innovatively, and better approach the ambiguous strategic
challenges that they will encounter in their careers. These tools include
analyzing industry trends and competitive space, challenging established
industry practices, identifying core competences, uncovering unmet customer
needs, developing business and economic models, and designing experiments and
pilots to test these ideas in the marketplace.
Important notes:
· Student project
preference is taken into account in building project teams, and while we have a
90+% success rate in accommodating student interests, there is a chance you
will not get assigned to your top choice.
· For each project, there
will be 3-4 formal client workshops/presentations outside of normal Wednesday
evening class hours, in addition to the normal outside work and coordination
needed to manage your client, the deliverables, and your team responsibilities.
· Once assigned a project,
you will be required to sign an NDA and IP waiver
BIOGRAPHICAL SKETCH:
CLARK KELLOGG
At UC Berkeley, Clark
Kellogg teaches about design thinking and innovation practices in business. At
Haas, Clark teaches three classes: Problem Finding, Problem Solving
(PFPS), Haas@Work Applied Innovation, and the
undergraduate class, Design Thinking and Innovation. He was the
Founding Director of the Cal Design Lab, promoting interdisciplinary and
project-based learning campus-wide.
Beyond teaching, Kellogg is
a partner in the innovation consultancy, Collective Invention, a business and
social innovation consultancy. Clark contributes design thinking, process
facilitation, innovation practices and communication design to Collective
Invention’s work and clients. Finally, Clark is a practicing studio artist. In
2013, he completed a project to make a piece of art every day and post it to
social media. View it at, 365DailyArtProject.Tumblr.com
An architect by training,
Kellogg has worked as an architect, graphic designer and product designer. He
founded Kellogg Communications in NYC that applied design thinking principles
to corporate strategy. Kellogg was the founding director of the State Street
Global Investors Innovation and Communications Lab and became a Principal of
the firm in Boston. He was the first designer to sit on the Executive Committee
of a Fortune 500 company.
Clark has delivered
innovation and design thinking workshops in China, Brazil, Italy, Korea,
Poland, and across the US to corporations, start-ups and universities. His
latest article is, “A Year of Living Artfully,” http://www.ozy.com/c-notes/artist-creates-365-pieces-of-art-in-365-days/6666.article
- .UxS6iXGsA-4.email
He is currently working on
a book entitled, Advance Common Sense about the intersection
of art, creativity and business.
DAVE ROCHLIN
As executive director of the Haas @ Work Program, Dave helps
develop and teach several of Haas’ the school's popular and unique corporate
innovation/experiential learning courses, including the Haas@Work
Innovation Course, PFPS, and MPAR. Recent course project partners include HP,
SAP, Charles Schwab, PayPal, Panasonic, Dow Chemical, Del Monte Foods, Abbott
Diabetes Care, US Bank, Safeway, and Nissan.
Dave also spent several years as an adjunct faculty member for the
graduate business program at St. Mary's College, and is the author of a
graduate level textbook on technology and innovation strategy called “Hunter or Hunted: Technology, Innovation, and Competitive
Strategy" (Thomson/Cengage 2005). Previously, Dave held key executive-level positions with
several early internet pioneers, helping to build, grow and eventually sell
these businesses, and to place companies on both the Deloitte 50 and INC 500
lists. His earlier background also includes brand management, business
development, and management consulting, with Del Monte, Nielsen, and Deloitte.
As a consultant, Dave’s client work focuses primarily on strategy,
innovation, business model revision, due diligence on acquisition targets, and
socially responsible business/supply chain design, typically at the senior
executive level. Dave earned his MBA at the JL Kellogg Graduate School of
Management at Northwestern (With Distinction), and his B.S. from the Haas School
at U.C. Berkeley.
He is also active with several nonprofits, including The
International Tropical Conservation Fund, ClimatePath,
and The Lindsay Wildlife Museum.