COURSE NUMBER: EWMBA 269-1

COURSE TITLE: Pricing

UNITS OF CREDIT: 3 Units

INSTRUCTOR: Yuichiro Kamada

E-MAIL ADDRESS: ykamada@haas.berkeley.edu

CLASS FORMAT: Lectures, case/article discussions, homework, projects, and in-class experiments.

REQUIRED READINGS: Cases/web articles. No textbooks are required.

BASIS FOR FINAL GRADE: The final grade will be based on a midterm, a take-home final, group project, homework, and class participation

SAMPLE SYLLABUS: bCourses Electives Forum

CAREER FIELD: Everyone whose work relates to pricing, or more broadly strategic thinking.

ABSTRACT OF COURSE'S CONTENT AND OBJECTIVES:
Pricing is the "number one problem facing marketing." In this course, students learn theories of pricing from various aspects. 
Topics include: 
---analyzing demand data for optimal pricing
---pricing contracts
---freemium
---strategic pricing under competition
---auctions
---price matching/beating
---consumer search and pricing
---matching problems 
---etc.  

The course has six in-class experiments, and each experiment is followed by lectures on the theory explaining and discussing the strategies used in the experiment. For example, we will conduct an experiment on auctions in various formats, and then in the following lectures we will discuss which auction formats produce more value.

BIOGRAPHICAL SKETCH: 
Yuichiro Kamada (PhD, Harvard) is an Assistant Professor at Haas School of Business, University of California, Berkeley, where he is a Barbara and Gerson Bakar Faculty Fellow.

He conducts research in a wide range of problems in marketing, with a particular focus on pricing, strategic decision-making, social networks, and market design. View his faculty bio here.