COURSE NUMBER: EWMBA 217.1
*This course is
dual-listed with FT MBA
COURSE TITLE: Cleantech to Market
UNITS OF CREDIT: 3 units
INSTRUCTORS: Beverly Alexander and Brian Steel
E-MAIL
ADDRESSES: beverly_alexander@haas.berkeley.edu; bsteel@haas.berkeley.edu
COURSE WEB
PAGES: http://ei.haas.berkeley.edu/c2m/course.html; http://ei.haas.berkeley.edu/c2m/course_details.html
MEETING DAYS
& TIME:
Tuesday and Thursday 11:00 AM - 12:30 PM
PREREQUISITE(S): No firm prerequisites; however, Energy
and Environmental Markets is helpful.
CLASS FORMAT: Lectures, guest speakers, in-class teamwork; in-class mentoring.
REQUIRED
READINGS: Given the dynamic nature of cleantech markets, C2M develops a custom
reading list every year tailored to the specific project in the course. Because most cleantech information is
out of date by the time it is published in a book, many of our readings are
available off the Internet.
BASIS FOR FINAL
GRADE: 70%
team performance: 45% market report
(50+ pages) and 25% presentations (30-min. presentation to a symposium of 100+
energy professionals and a one-hour debriefing with your scientist). 30%
individual performance: teamwork
and class participation, including attendance and peer feedback surveys.
ABSTRACT OF
COURSE'S CONTENT AND OBJECTIVES:
Cleantech to Market is a cross-disciplinary, capstone project course
in which graduate students apply their core courses as well as business,
engineering, scientific, and legal knowledge to help define and improve
pathways to market for cleantech research.
Students are drawn from Haas, Berkeley Law, the College of Engineering,
the Energy and Resources Group, and various science programs.
Over 15-weeks, students produce in-depth market assessments of
inventions from nationally acclaimed labs such as the Lawrence Berkeley
National Laboratory, the Joint BioEnergy Institute, and the Center for
Information Technology Research in the Interest of Society. Students work in four to six-person
teams and collaborate as a class to support each otherÕs work. In addition, each team interviews at
least 50 subject matter experts from across the energy industry. The course
culminates in teams presenting their findings (1) at an all-day, public seminar
for 100-200 energy industry professionals and (2) privately to their scientist
partners.
For further details,
see C2MÕs 2012 Syllabus at http://ei.haas.berkeley.edu/c2m/C2M_2012_Syllabus.pdf. Please note this is only
a sample as we update the syllabus every year to support the new round of projects.
BIOGRAPHICAL
SKETCHES:
Brian Steel is
Co-Director of the Cleantech to Market program to which he brings 30 years of business
innovation and leadership experience. He is also a governing partner of Clean
Energy Advantage Partners and a Senior Advisor to Renewable Energy Trust. Brian
serves on the advisory board of the Berkeley Startup Cluster and is a mentor to
Greenstart companies. In addition, he has served as an advisor to the
Department of Energy, working on both renewable energy financing and solar
initiatives. Prior to joining the UC Berkeley faculty, Brian was Vice President
of Corporate Strategy & Development for PG&E Corporation, where he led
the energy industryÕs first tax-equity solar project financing by an
investor-owned utility, investing $400 million in nearly $1 billion of
photovoltaic assets from 2010-2011. Prior roles include Chairman, International,
Pandora Media – the worldÕs leading Internet radio company; President,
International, Overture Services – building a billion-dollar division of
Yahoo! with operations in 20 countries; President and CEO, Idealab Silicon
Valley and Managing Director of Idealab; and President and COO, On Command.
Previously, Brian was Senior Vice President and co-head of the Real Estate
Merchant Banking Group at Shearson Lehman Brothers. He has served on the boards
of more than 20 early-stage technology companies, several of which went public,
and many of which had successful acquisition exits. His separate angel
investments include LiveOps and Powerset (sold to Microsoft). Brian holds a
B.A. magna cum laude in Economics from Duke University, where he was an Angier
B. Duke Scholar.
Beverly Alexander is
Co-Director of the Cleantech to Market program, and has been involved in energy
and environmental innovation for almost 30 years. As a Vice-President at
Pacific Gas & Electric Company, she was in charge of the largest energy
efficiency, solar, and demand response programs in the United States. Those
programs moved $1.2 billion into the California economy and won over 75 awards,
including the United States Department of Energy's Energy Star Sustained
Excellence award. Bev also held Director, Chief Counsel, and Vice President
positions in generation, transmission, distribution and customer services, with
a focus on leadership development and strategic planning. Before PG&E, Bev
specialized in emerging environmental law and policy. The National Law Journal
recognized her as one of the top 40 attorneys under the age of 40 in the United
States for her pioneering work. After PG&E, Bev consulted on clean energy
solutions, including sustainable communities. She received her B.A. in
Environmental Studies from UC Santa Cruz and her J.D. from UC Berkeley, where
she was Editor-in-Chief of Ecology Law Quarterly, and clerked on the United
States Ninth Circuit Court of Appeals.