COURSE NUMBER: EWMBA 204.1A

COURSE TITLE: Operations

UNITS OF CREDIT: 2 units

INSTRUCTOR: Jose Guajardo

E-MAIL ADDRESS: jguajardo@haas.berkeley.edu

CLASS WEB PAGE LOCATION: bCourses

PREREQUISITE(S): None

REQUIRED READINGS: No textbook. Course reader is available via study.net. All other readings will be handed out or posted on bCourses.

BASIS FOR FINAL GRADE: Mid-course take home (10%), Littlefield assignment (10%), homework assignments (15%), class participation and contribution (15%), final exam (50%).

CAREER FIELD: Operations is one of the primary functions of a firm. This core course is useful for anyone interested in learning about this function.

ABSTRACT OF COURSE'S CONTENT AND OBJECTIVES:
This course introduces students to concepts and techniques related to matching supply with demand in manufacturing and service operations. The goals are to make students conversant in the language of operations management, provide them with quantitative and qualitative tools to analyze basic operations issues and allow them to see the role of operations management in the overall strategy of the firm. The course covers topics in process and capacity analysis, inventory management, demand uncertainty, supply chain management, service operations and revenue management. In each module, students are introduced to tools for analyzing operations problems and methods of managing that aspect of operations. Students prepare cases for class discussion, analyze cases and problem sets and participate in simulations/exercises. The objective is to create as much interaction with operations issues as possible, allowing students to examine how they affect an organization's overall performance.

BIOGRAPHICAL SKETCH:
Jose Guajardo is Assistant Professor at the Haas School of Business, University of California at Berkeley. His research interests span Business Model Innovation, Business Analytics, Service Innovation, Operations Strategy, Operations-Marketing Interface, and has covered application domains and industries such as aerospace, automobiles, consumer electronics, solar energy, off-grid energy technology innovations, mobile technology, retailing, servicing and the sharing economy, among others. His research has been published in leading academic journals, such as Management Science. Jose received his B.Sc. and M.Sc. from the Department of Industrial Engineering, University of Chile, and M.A. and Ph.D. from The Wharton School, University of Pennsylvania.